Search engines are key to the whole internet experience today, since they are the most common way that web surfers find the sites they are looking for. Why is this? Simple - it's the easiest and fastest way to find the information you want. MyWirelessNews requires that you know what search engines are, how to use them and why everyone uses them.
A search engine has lots if what are called "spiders" or "crawlers" which wander the internet probing websites for their contents. When a site is submitted, spiders are sent there to examine the content. This information is sent to central point where it is indexed. If your site is linked to others, the spiders will do the same for these sites too. Every time your page is updated, it will be re-indexed the next time a spider hits your page again - which they will do periodically.
Another thing that websites do is to rank websites, along with sites linked to them. Every search engine has a different set of standards which it uses to determine ranking.
When you do a search for something online using a search engine; Google, for instance, the search engine doesn't actually give you results in real time, but from among the sites which it has ranked. Since each search engine ranks pages in a different way, you will get different results for the same search term using different engines. What you actually get is the results of their site rankings.
So what does this mean for you as a web based marketer? Search engines are vital to the success of your website. For instance, when someone searches a topic, MyWirelessNews, for one, they usually only look at the first page of results. Perhaps they will look at the second - but for each page after the first that your site shows up on, the odds of anyone going to your site drop dramatically.
To enhance your search engine results keyword research is very important. You want to find out which keywords get searches but have comparatively little competition. You can then use these keywords to get higher rankings from search engines if you use them correctly.
Knowing how search engines work and how to use keywords properly can make a big difference for your website and your business. Using keywords the right way can get you onto the first page of search results - the top of the heap!
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