How do you keep people from dropping out of your network marketing downline? This is probably the number one question of network marketers, and there are a few things you can do to help you keep more of your recruits for longer.
The longer your new distributor stays active in your organization, the more money you're going to make. Therefore, this is an extremely important part of running your business. There are many ways to help ensure they'll stick around, here are 6 ideas that have worked for me.
1. It's important to pick the right company. You're new recruits will stay involved and excited if they're part of a company they can be proud of, and that has good products. These 2 aspects of the company will help them to weather the startup pains all new distributors face.
2. Enroll your new distributor with an expensive option, that showcases many of your companies products. This way they will tend to stay involved longer because they have that initial outlay that they won't want to walk away from. Plus, they'll be able to try out your companies products and sell retail the ones they can't use. My company has a package for $1200, this is the one I insist on my new recruits buying.
3. Help them learn to monetize their business. This is the process of earning some money right away to help offset their startup and monthly expenses until they get their MLM rolling. One way to do this is with affiliate marketing, which is promoting someone elses products online and earning a commission from them. This doesn't cost anything to do and can create some income right away.
4. Get to know them. In order to develop loyalty and accountability, you need to have a personal relationship with the people you sign up. If you just enroll people automatically on the internet or some other way, you may be able to sign them up in bunches, but you'll also lose them in bunches too because no one will know or care if they walk away. Network marketing requires personal contact, if you're not comfortable with that, this isn't the business for you.
5. Give them a plan. Train them. Let them know what to expect. Don't oversell, don't tell them they'll be making $1000/month in 6 months, or that they can retire in 2 years. It's probably not going to happen, and if you tell them that in order to get them into your business, you'll be damaging them, which is not cool.
6. Give them multiple options on how to build their business. You might like working online, but they might not. They might like to call people on the phone, or run newspaper ads, or just to talk to everyone they meet. You need to be open-minded and realize that everyone is different. There are many ways to do this business, so don't force someone to do what they don't want to because guess what? They won't!
Remember that your goal is to keep your new distributor around as long as possible. The quicker they're able to be successful, the more likely they are to stick around. Every month they stay involved is a month closer to success for them (and you). Plus, it's another month of income!
About the Author:
Matt is an internet network marketing trainer. He wants you to learn more about network marketing retention and current methods of building your MLM business.
No comments:
Post a Comment