Eboks can be used for much more then just a single product by itself. Have you ever thought about giving it away as a free bonus when someone purchases another one of your products or services? What about as a bonus to accompany an affiliate product.
In the world of marketing, we know that giving away bonuses with your products can act as a major incentive for people to buy it. Many people will load on the bonuses, making some people purchase that product for the bonuses attached to it.
By creating an eBook, you are not only creating another product but a valuable bonus that you can now include in a variety of packages. When building your packages you should always be asking yourself how you can add value to that package. Adding an eBook is one step in the right direction because that eBook has established value attached to it, so by adding it as a bonus, your package just increases in its perceived value.
That value that you add to you package will also help you create the price point. When I am creating a product I look at how much I could sell each individual item to get the price point.
Let me give a quick reasoning for that because there's so many times I go on a website and I'll see somebody offering a product, and they've got all these bonuses, then they just slap a value on there like $297 for this particular bonus.
I'm sitting there thinking, "I would never pay $297 just for that bonus." That's the way I want you to think. I want you to think: How much would I pay just for this bonus by itself, nothing else? Because whatever that value is, that is the true value of that bonus. Not by what you slap a value on there on a website. That doesn't establish value.
You want to make sure that the price point that you put for that particular bonus correlates with what the market would pay. It's very important because otherwise people coming to your website or people buying that package are going to discount the actual value of that bonus, and it loses value tremendously in the eyes of the person purchasing.
But creating an eBook still provides you the opportunity to create a valuable bonus that you can include with your other products or services.
You can take this bonus one step further by actually including the resell rights to your eBook as a bonus.
Personally, I speak on the topic of creativity, so I know I would be interested in purchasing the resell rights to other products dealing with creativity.
Take a second and think about why I might be interested in that? Bluntly putting it, it will save me a ton of time. He or she may have created great content that I would be able to use that is related to the topic I talk about. Why would I go through the trouble of doing it myself when I could partner up and create a win-win situation for both of us.
He or she was able to leverage their material, I'm able to get material so that I don't have to reinvent the wheel, and the same principle applies to you and your business.
Other businesses and services are going to be interested in the content of your eBook for their particular customer base or email list.
Just like that you have now created a platform to offer the reprint or resell rights as a bonus to those people who are interested in providing or selling your eBook to their customers.
By doing this your value of your bonus has just continued to increase.
By following these steps you now have the ability to greatly increase the value of a bonus for your own products or even while doing an affiliate promotion.
May ideas come to you when you need them the most.
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