I had all the right components in place. I had built up a decent sized list, people were reading my newsletter, but my online business was struggling. I couldn't seem to make a sale.
If I had everything in place, why couldn't I sell? It was because I would teach my list about information marketing, yet try and sell them products unrelated to that industry.
That's when I got a great piece of advice from my good friend Alex Mandossian.
It went down like this...
We all want to build momentum for our businesses because that will generate more revenue in the long run. The better we are at converting our concepts to cash, the more products we will get up and start the momentum. I was sharing with Alex my struggle to do this, converting my ideas from concept to cash.
Momentum is a very powerful force. It is so powerful that I wrote about it in one of my most recent newsletters.
If you look at Alex Mandossian, he is kicking some serious rear in the information marketing industry, and it's because he has tremendous momentum. He can't help but be successful because he's done the right thing over and over and built that momentum for himself. The way they do that is by taking their ideas from concept to cash as quick as possible.
While talking to him about my struggle to convert my ideas from concept to cash Alex stopped me and said, "Stu, stop what you're doing right now. Go after the low hanging fruit."
Write that down - low hanging fruit.
Sometimes it takes that outside perspective to really open your eyes to what your low hanging fruit is. This is the value that a good likeminded support group brings.
For me, I was trying to, and still am trying, to work on this huge project. It's a very risky, big project. The problem with it is that it is taking so much out of me, financially, physically and mentally. It is really draining my time and effort.
This big idea was getting me irritated, extremely frustrated and I was not making any progress.
Alex stopped me and he said, "Go after your low hanging fruit."
He showed me and he taught me what my low hanging fruit was, and as soon as I went after it I generated revenue of over $111,000 in an eight-week period.
What was that piece of low hanging fruit?
It was my very own seminar called the "Idea Incubator" where we teach people how to turn their ideas from concept to cash.
The material that I was presenting I had been teaching at John Childers' training for over a year, and people were drawn to it, they liked it, I had built a customer base, and I had lots of my customers asking me, "When are you going to put on your own event?"
People were asking for an event and I wasn't giving it to them. When I realized that this was my low hanging fruit the result was fantastic.
Now I want everyone reading this article to stop for a second to think about what your low hanging fruit is. What is it that you are really good at? What are you being constantly asked to do or provide for your customer base?
I bet you have several pieces of low hanging fruit that you have been overlooking.
Find it and you'll go from concept to cash a heck of a lot quicker than I did!
When they are needed the most, may ideas come to you.
About the Author:
About the author: Stu McLaren has found out how everyday people all over the world are turning Unusual Business Ideas into magnificent moneymakers... and How You Can Too! These ideas will stimulate ideas and inspire you to get your own profitable Business Idea Off The Ground... Immediately! 227 Unusual Business Ideas
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