Tips for Copywriting

By Ray Edwards

This article will examine how to increase your client base and improve your writing.

If you improve these two skills then you will become far more successful as a copywriter. Many talented copywriters struggle because they cannot find clients or sell themselves. You must learn to sell yourself if you want to become successful and set yourself apart from those around you. Make a portfolio and put some of your best work in it. You should also include a letter that outlines your qualifications, has examples of your writing, and includes testimonials from past clients. This allow potential clients see your work as they consider hiring you. If you can, reference as many Fortune 500 companies as clients. If you're just starting out, do not include potential clients, only list past work. If you have worked for an advertising agency and are looking to do some from freelance copywriting, make sure to include some of your work from the advertising agency.

One possible way to gain new clients is to post your availability on websites such as elance.com or directfreelance.com. Here you can post your portfolio and research companies you may want to work for. Another way to generate leads is by reading the business section of the newspaper. Cut out all the references to companies involved in your particular field. These companies may require your skills at some point.

If you want to improve your copywriting expertise, look into reading some books by Dan Kennedy. He is one of the world's foremost experts on copywriting and his books will help you improve your writing skills. Specifically, pick up his book called "The Ultimate Sales Letter." This book shows how Dan Kennedy writes great copy. By reading it you can learn from him and mimic his success. Its easy to read and he offers many examples to help illustrate his points.

Hopefully this article has benefited you. Stephen King once stated in Time Magazine that writing was similar to working out. As you lift weights, you'll get stronger. Copywriting is similar. The more you write, the better you will get.

About the Author:

For tips, tricks, and tactics of a sought-after web copywriter, check out the membership site of Copywriter Ray Edwards. There you'll find a daily podcast, video tutorials and copywriting advice.