Wednesday, August 27, 2008

3 Reasons Why You Need A Website

By Darrel Hawes


The process of making your own website has never been easier. Here's a few reasons why it's a good idea to do it.

1. You have something you want to sell.

This is a pretty obvious reason. If you're trying to market something today, you'll have to get it onto the internet. Everyone else in your market is already on the internet, or soon will be. A site could be your main marketing vehicle, or just complimentary to whatever existing system you already have. There's almost no kind of business that can't benefit from a website.

Exactly what type of site you need will depend upon your industry and how you sell. You may need a catalog-type site, with all of your products listed and available for sale. Maybe you need a place to list technical information: how-to manuals, frequently asked questions, or white papers.

Regardless, you can create it yourself or hire someone to do it for you. It's up to you.

2. You have something to communicate.

Maybe you just want to prove a point. You're not alone: there are many opinionated voices on the internet. Why not add yours?

Whether you are championing some cause or poking fun at a political or religious institution, there is room for you in cyberspace. And if you don't tell your story, who will?

3. You need to prove your expertise.

Perhaps you are an employee and have nothing to sell directly, and don't have any particular cause that you want to trumpet (or decry). But your career is important to you and you want to hold onto your job, get a promotion, or obtain a better job now or in the future.

There are very few better ways to demonstrate your worthiness than to have your own site with your written content, showing what you know about your field.

Never before has it been simpler or more gratifying to have your own website.

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