The Occupation of Copywriting

By Ray Edwards

Here we will investigate the benefits of occupational copywriting.

Copywriting has a lot to offer as a job. Copywriting pays more than the average job in the United States. The magazine Advertising Age reported that in 2005 the average salary of a copywriter was around $60,000 in the United States with bonuses included. The Bureau of Labor Statistics reported a slightly smaller figure of around $57,000, but you can expect that number to have increased over the past two years because of inflation.

Copywriting is also far more versatile than many other jobs. Your main goal as a copywriter is to produce good copy, and thus you do not need to keep a set work schedule as long as the work gets done. This allows you to mold your work around your life, where in order to better fit your schedule you may decide to work less one day and more another. Many other jobs cannot do this.

Copywriting often brings with it a great workplace environment. Many copywriters work within an advertising agency, which can be a great place to work. You often have many other creative people around whose energy you can feed off of. This can be great because you will often be challenged by their intelligence and creativity. There are many different sizes of advertising agencies that can better suit your personality. A smaller advertising agency will produce an intimate group of people to work with, but a larger advertising agency will offer more competition. Clearly there is a great deal of flexibility within your work environment.

You will also find that your job will never get boring because you must produce good copy, which can be very challenging. If you work at an advertising agency, you will often have many different types of clients and thus your day-to-day project list will change. This means that no two days will be the same.

Copywriting as a job offers great benefits no matter how you look at it. You are able to earn a good income, considering that the average wage is around $60,000. If you are able to establish yourself as a master copywriter, you can obviously earn a great deal more money than that as well. Your workplace environment will often be crackling with creative energy and will be extremely flexible, something you wont find in many other professions.

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