Every day it becomes less of a chore to begin a website. Should you consider doing so?
If by chance you are a:
Owner of a business,
Prospective business owner (starting a new business),
Work for someone else,
Are a hobbyist,
or an Opinionated social commentator
Then you should have your own website. Let's start from the top:
Owners of a business: more people are coming online all the time, and therefore you are leaving money on the table if you are not online too.
You are planning to start a business: start on the right foot and make a website an integral part of your marketing plan right from the start.
You work for someone else. As an employee, you should be aware of the two different kinds of websites that might be helpful to you.
First, as an employee you should start a personal site in which you demonstrate your expertise. It doesn't matter what field: accounting, plumbing, remodeling; almost any field would work. A blog is perfect for this kind of site. When you go looking for another job in the future, you can point to your site as proof that you know your stuff.
Second, if you are employed by a medium to large size company, you can start a site dealing with some aspect of the company. One possibility would be to chronicle the history of the corporation. Work on it in your spare time (not "on the clock") and eventually let your superior know about your project. This will position you as a knowledgeable employee and set you apart from everyone else.
Hobbyists: if you are excited about the hobby which engages your time, a website is the perfect way to tell others about what you are doing.
Social commentator: if you have strong opinions in favor of or against some important issue, a good website will help to let others know. You can do more to influence the thinking of others with a website than almost any other medium.
About the Author:
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