Sales Letter Tips and Tricks

By Ray Edwards

This article will explore some copywriting tips and tricks. More specifically, we'll look at how to maximize a sales letter in few different ways. This will come directly out of Dan Kennedy's book The Ultimate Sales Letter. Dan Kennedy is one of the foremost experts in copywriting and his books are highly recommended to anyone looking into copywriting.

Copywriters use their own writing to develop sales leads. Developing a sales letter can help you generate leads more consistently. If you create a successful sales letter, and learn the rough ratio between letters sent and business received, then you can control your workload. This way you can send out more letters when you have more time to work or send out fewer letters to slow things down when life gets busier.

A sales letter can help you make more money from your telemarketing clients, or help gain new telemarketing clients. Telemarketing has become much more difficult in recent years due to new laws and extremely high turnover. A well made sales letter can make telemarketing more effective and potentially reduce turnover. If you can quantify your savings and train employees in better sales techniques, other telemarketing clients will want your business because you have demonstrated yourself effective in their difficult field.

Approaching dentists and doctors is another way to improve your business. Quite often these professionals are looking for new clients and you can use a sales letter to help stimulate more referrals.

These were just a few methods outlined in Dan Kennedy's book. If you're just starting out in copywriting, or even if you're a seasoned profession, this article, and Dan Kennedy's books, can help you discover new business sources. Hopefully this article will help you maximize your sales letter and make you a more successful copywriter.

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