Unfortunately, most people are unlikely to revisit your web page without a compelling reason. After all, we all behave rather impulsively on the Internet, so much so that we can easily forget where we were 10 web pages ago. As any good webmaster realizes, if 1,000 visitors visit your site and never come back, they take all the potential revenue they could spend with them.
A traffic rate of 1,000 visitors might come visit your website and that would be fantastic, but you lose a good deal of potential revenue if those visitors never come back. If you had planned well, some of those visitors could have become customers. Signing customers up for a mailing list is the best way to attract repeat business.
Many argue that unique web content will translate into repeat business, but this is not the case. The real, long-term solution lies in converting your visitors into subscribers of your mailing list. Before your visitor leaves, he or she should be enticed to join your mailing list through a simple opt-in. You'll need both the visitor's name and the email address to be gathered on the opt-in form.
A mailing list is great because it allows you to communicate with a visitor to your site through email without spamming them. Whether a new offer or the same product, you can reach potential customers this way. As with any website owner, you'll want to maximize the potential income you could earn, and you could do this by increasing the number of visitors who become subscribers.
Something that many people use as a tactic to increase their subscribers is writing articles. Quite simply, you write and submit your articles on your topic of expertise or business nature to popular article directories where eZine publishers and readers are looking for the information you provide.
Many enjoy the fruits of this viral marketing through article writing. Your worth and knowledge about the field you are in can be dazzlingly apparent in the articles.
You'll build your mailing list through the resource box you attack to the articles. Also called a bio box, this tool lets you include brief details about you and your website, along with your site's URL. As the point of the article was to get more subscribers to your mailing list, your URL should point to the landing page where new visitors can subscribe to the mailing list.
If well written, the publishers of the eZine directors will share the articles, and their resource boxes. As a result, you have a successful viral marketing without much effort on your part. The simplicity of including your details with every article you write is also a very effective one.
About the Author:
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