Sunday, August 24, 2008

Is Your Marketing Strategy Plan up to Speed With the Rest?

By Trisha Frauenhofer


If you want a good marketing strategy plan, you need to consider yourself a newbie if you don't know what you're doing and learn to take some direction. If your plan isn't working at present and you need traffic to come to your website, let's try something else. There are many "traffic courses" out there that don't give you the results you want. If you need traffic, though, you can find the right strategy so that your product or service will get noticed and you'll increase your sales.

A good way to generate traffic to your website or to one that you are recommending is to make sure that your content gets the exposure it needs to establish you as a continuing source. If people start to see your name or the name of your company, they will remember it and start to associate it with someone who is an expert at what they do. This is why it is so important to have a good plan to get your name out there and in the number one spot when it comes to search engines.

One really good strategy when it comes to making sure that the public wants to check out your product or service is to do a comparison. If you can show that you have a lot more to offer than the competitors, you will be the one getting the traffic. It is a simple process of saying something like this: "This is what this product should do for you." If the requirements are more along the line of your product than any others available, guess which product more people are going to buy?

If articles are going to be the marketing strategy plan that you employ, remember that the articles have to be to the point, not rambling and bragging only, easy to understand, and most important of all - they have to be in the public eye. If this means that you have to submit 20 articles a day to different sources, then by all means get busy and get this done. Make sure that when you write the article you include a resource box at the end with a little bit about you and a link to your site.

Whichever plan you choose, you're not going to have overnight success when it comes to getting your name recognized. It might take a little while to do this and you might have to submit hundreds of articles before you get noticed. If you think you need a better plan, ask others what they're doing. Others' opinions might just give you the boost you need.

In addition, several paid plans promise to get your website or expertise into the search engines. Do research on these if you consider one of them and make sure that they'll provide you what you want. If you use a pay for click service, make sure that you're not spending more money than you're making. Some services will ask that you upgrade to a higher service, and this in turn will cost you more money. These services, remember, are trying to make money, just as you are.

If you're just getting started and are slowly building a clientle up, you may not have the monetary resources to utilize some paid services. For example, paid ads might not be the way to go because they don't generate enough of a client base to be worth what they charge. In addition, remember that the Internet needs unique content. It's not going to help you submit the very same article to every search engine you find. Use different material for different sites.

In addition, remember that exposure is number one. This can help you when you decide what strategy you want to use. When you submit articles, for example, your name will be out there, true, but eventually you'll have so many out there that people can't help but notice you. With enough exposure, you may jump to number one in your niche overnight. And who doesn't want that for their business?

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