Everyone is familiar with the Direct Sales Business Model. Who didnt know the Avon Lady down the street, or try on her first makeup at a Mary Kay Party? Pampered Chef and Tastefully Simple Catalogues abound at my office and, Im sure, in many others.
As the one flipping through the catalogues while I wait for my afternoon popcorn to pop, I am always inclined to wonder, "How successful is this Representative? Is she rolling in dough? Is she one party away from the free car or the incentive vacation? Is she likely to make a career out of network marketing? Or is she a newbie, diligently pestering family, friends and coworkers to host parties until she becomes burned out and quits?"
Traditionally, there was only one kind of person who could succeed at direct sales. You know the type: a born salesperson, extremely forward, charismatic and more than slightly pushy. Anyone who didn't possess those characteristics in exactly the right order and quantities failed, failed quickly, and more importantly, failed with a grudge against mlm's of all kinds.
It's a shame that the true virtues of mlm are hidden under the stigmas of traditional marketing tactics. Who doesn't want to work from home? Who doesn't want to supplement his or her income without having to deal with a schedule and wages someone else decided on? Who doesn't want to be a part of a company they really believe in? Yet many don't, because of previous bad experiences with mlm.
Truthfully, MLM can be a great source of reliable income, but only if it is gone about in the proper fashion. Today's network marketers are leveraging the Internet to attract lists of prospects, build teams and earn amounts of money never dreamed about in the old model of mlm. And by doing so, they are changing the marred image of the industry.
Using the Internet, network marketers can now attract prospects to them, by offering a real value in informative web content before ever trying to sell anything to anyone. There is a whole big world out there that can be reached using the web, a big world that can provide you with residual income.
That makes the idea of prospecting in your cul-de-sac neighborhood seem asinine, doesn't it? That's because your neighborhood, your local grocery store, your office, or even your whole town, are ultimately limited markets. You may make income, but it won't be residual income. Your home business will eventually reach a plateau.
With Internet marketing, you're working with a global field. Your stream of prospects and your earnings are limitless. With this new form of network marketing, distributors do not have to waste their time and energy chasing down prospects that may or may not be interested. The Internet is geared toward seekers. Therefore, those who find your home business on the web will do so because they have sought it out themselves.
Attraction marketing makes the marketer a sought-after commodity. No more blind pursuit, no more endless warming up of indifferent leads. With attraction marketing, the work is almost done by the time you begin contact with leads. You can choose the most highly qualified to work with, and yes, you decide how much money you earn. After it's begun, this state of being pursued perpetuates itself. Everyone wants to wear the most popular labels. It's written into the Law of Attraction.
There are so many pros to this system. Traditional mlm businesses had a lot of trouble getting off the ground, because the distributors were running at a zero balance all the time. With Internet network marketing, distributor's can monetize their website by selling advertising space, or by partnering with a like company to promote their products for a commission. Advertising can be free while the business is getting started, because there are many good forms of free advertising on the web, such as Ezine Articles, or YouTube. The business earns its keep and the distributors are neither frantic nor dejected.
That's a long way from the harried sales reps of our mothers' generation, isn't it? It's a long way from the indignity of rejection and the pointlessness of chasing disinterested leads. Today's network marketers are establishing themselves as authorities in their fields, and they are leveraging the Internet to build self-sustaining business and earn residual income.
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