Thursday, August 14, 2008

How To Drive Traffic To Your Website With More Content

By Theo McLanahan


In the online world, the more writing you do for your website, the more traffic you can expect to draw to it. Let me people know about your website by means of your writing. The writing you do can include press releases, blog postings, and any kind of content your website contains.

You may have heard the phrase 'content is king', and there is a lot of truth to that. The more quality, informative content a site has the more reasons a person has to visit that site. Adding a steady stream of articles and other information to your site will help the search engines find your site and will also keep visitors coming back for more information.

The articles that you write do not have to be exclusively for use on your website. You can also write articles and submit them to online reprint directories. When website owners and bloggers from other sites post an article they found in a reprint directory that you have written, the "about the author" box at the end of the article will point readers to your website by means of a link that you insert. This will thus expose a very large number of people to your website.

Keeping a blog is another way to increase traffic to your site through writing. Update your blog regularly, several times a week. Your readers will come to see you as an expert and will visit your site for more information on the topics your site features. Point out new articles and other information that you add to your website in your blog posts, including links to your site.

You can also use the media to produce more public awareness of your website by writing press releases. Send press releases that inform the media of something that is of benefit to many people. Don't limit yourselves to sending press releases to only local newspapers; you can also send them to online media sources.

If you have never written a press relapse before, don't worry. Here are the basic things you will want to include.

At the top of the page your name, website, local address, and phone number should all appear. Beneath that information, make sure the words 'Press Release" are centered on the page, typed on bold, capital letters.

Then, include the name of the person to whom you are sending the press release and the date that the information it contains can be presented to the public. Writing 'For Immediate Release' will indicate that there are no problems with releasing the information at any given time.

The press release should have some sort of title and answer who, what, where, when, why, and how. When you have finished the body of a press release, you should type three pound signs (#) in the center of the page after the last line of typing. Mailing out press releases on paper with your company's letterhead is another great idea.

About the Author:

No comments: