How many times have you been driving and spotted a McDonald's restaurant. Not because you saw the red and white sign that said "McDonald's," but you saw the yellow M, or as it is most commonly known, the "golden arches?" When you go inside to order, all of the employees are dressed in the corporate apparel. This is the power of a company brand. How can your company achieve the golden arches phenomenon? The buying public is accustomed to associating a company with a logo, a brand. But, it doesn't usually start out that way.
How Corporate Apparel Creates a Cohesive Bond with Customers
Company Name: Usually, the first association a customer makes with a company is via its name and/or the name of the company representative they interact with. This is the foundational building block that can lead to a life-long association.
When a company first starts, in the vast majority of cases, there is no company clothing or corporate apparel that is identifiable. In fact, they, may not have gotten so far as having a logo designed. However, as soon as they reach a certain financial threshold, and start to leave the startup phase and mentality behind, one of the first things they do is hire a design firm to create a company logo.
Creating a Brand to Create a Bond: One of the first signs that a company is leaving or has left the startup stage behind is that they start to think of themselves on a broader scale. This is the stage at which they may invest in getting a logo designed.
Building a Customer Base Through Building a Brand: A logo is important to building a company's brand because it introduces that firm to the world. It also embodies the heart of a company - its product, its beliefs, its target marketing, its values, etc.
All major companies have logos, and when you see them on embroidered polos, custom company shirts and/or any company clothing, you know you've arrived.
About the Author:
Epolos offers a full range of corporate identity and company clothing. If you are looking for an embroidered logo for your company clothing to enhance your company identity and corporate brand, then look no further than Epolos.com. Check out this month's special.
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