Sometimes you come across those business questions that just have you stumped or slow down your progress. Personally, this has happened to me, especially when I was just starting my online marketing business. Within this article I'm going to answer one of the questions I had about affiliate marketing, hoping to help you with your business success.
Here is the question:
Through promoting an affiliate products I've been able to refer over 25 people through my link. The problem is, I'm not sure if I am doing something wrong because I haven't made any sales.
Here is the answer:
Conversion rates will vary depending on a few things, such as the way the product is positioned, the copy of the salesletter, what guarantees or bonuses are linked with it.
Knowing the multiple variables that affect conversion rates it is also important to know that it often takes 25 or more clicks of any one product in order to generate sales. The number of sales made will be greatly influenced by the type of traffic being sent there.
Take this for example, if 40 cat lovers clicked a link for a dog training website, it is highly unlikely that there would be many sales. My biggest piece of advice for affiliates is to really focus on the type and quality of traffic that you are sending through your links.
Promoting to people that fit within the target market for the product is essential. After doing this you want to position the product correctly so that it appeals to all the key issues that market is looking for.
* Think about their biggest challenges? Frustrations?
* What are their desires?
* What are that market's wants - more money, free time, ability to do xyz easier
By answering these questions you will be really getting into the mind of the people you are promoting to. By doing this you'll be able to position the products you are promoting much better and therefore the traffic you bring will be much more targeted. Of course, this is assuming that you are promoting to people who are already somewhat targeted for the type of product you are promoting.
Finally, it's important to note that it typically takes at least 100-200 clicks (if not more) to any one product before you can drill deeper to find any significant problem with the actual promotion. This number of clicks will give the proper amount of data that you'll need in order to make a sound judgment.
To begin though, you always want to start with the target market and make sure you are promoting to people who would be within that market. Next, focus on how you position the product to that targeted audience.
To get more of your affiliate marketing questions answered and more, check out www.InstantBusinessAnswers.com
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