Use Your eBooks To Cross-Promote on Your Competitions Products

By Stu McLaren

Creating an eBook allows you to use it to cross-promote it as a free bonus with another person's services or products.

I know some of you are thinking, 'What?' That's exactly what I mean. I'm saying approach maybe your competitors who are out selling competitive products to you and say, "Hey, would you be interested in adding to your current package?"

You are giving them a very easy way to add value to their existing products or packages, which is something people are always interested in doing for their customers.

What is in it for you? Cross-promotion of your products and services.

Think about how simple this is. Within your eBook you can talk about your own products and services, which will help you gain customers right?

You have to make sure that you don't make your eBook one big promotion for your own product or service or nobody will take you seriously and it's doubtful your competition will bundle it with their own package to begin with.

Integrating cross promotion into your eBook without making it come off too dominant is one of the strategies I teach people when going through the mechanics of creating your very first eBook. You want to make sure you are not making it sound like one big sales pitch, yet you can still have the benefits of informing them about your products and services. This is something you should be constantly thinking about.

Giving quality information should be your first and primary focus. By doing that it is a sales tactic on its own. When you give people good content they will learn to like and trust you. By doing that, it doesn't hurt to also include information and a few links about your products though!

You should really be asking yourself, "How can I cross promote within my eBook so my competitors can give it away as a free bonus to the same particular target market I work within? How can I do this by still providing them quality information but making sure people will learn about me and my products which will generate me leads?"

When you are creating your eBook, really try to brainstorm other methods on how you can use it. This one strategy of cross-promotion is just one of many.

May ideas come to you when you need them the most.

About the Author:

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