Friday, August 15, 2008

Trade Show Displays, Rental Vs Purchase

By dexter


In today's economy we have seen an increase in all items from Gas cost to trade show exhibiting cost. Price increase is all around us. Exhibiting at trade shows was never cheap. Like all things price always increase. Some trade show exhibitors are now faced with the choice of purchasing an exhibitor or renting one

Renting an exhibit can also get complicated. An exhibitor can choose from an off the shelf exhibit booth which is provided by some exhibit houses or the show contractor. The Problem with this is that the booths all look the same. This means other exhibitors at the show may wind up with the same looking booth as you. All companies are different in some way form or fashion, why look like the guy next door.

Renting a trade show booth do not have to be the same standard run of the mill exhibit booth. You now have a choice. Exhibit houses that specialize in rental exhibits especially custom rentals will and can provide you with a fully customized exhibit booth that is not only unique but attractive. Your get the full advantage of a standard exhibit rental program and have the look of a fully purchase custom exhibit booth

First, it was the small exhibitors who would take advantage of such program, but now, even the larger and more seasoned exhibitors are renting. Why? Savings on Transportation, Storage cost, Less time-consuming . Overall, a great budget booster. Imagery is one of the main things companies endeavor to uphold, but gradually changes in the industry have shown many participants the advantages of going ?the rental way? without sacrificing company image or quality nor integrity of display booth.

Another great aspect of renting a customized trade show booth is that a company can now purchase custom components built especially for your company. It can be incorporated in to the custom rental components. This now makes your exhibit booth completely unique in all ways. Others exhibitors are now looking at multi-rental exhibit programs.

Multi-renal programs are great programs where the exhibitor attends more that 5 shows for the year. They do not wish to own the any properties. No purchasing of components other that unique items pertaining to your product. The exhibitor commits to use the booth and or program for 5 or more shows or 3 years. The exhibitor pays no storage fees and no refurbishment fees on items in rental package. I do however recommend that you take a close look at the cost as oppose to purchasing. The cost savings may be close, especially if you wish to store and maintain your purchased exhibit booth.

Leasing your next trade show booth has a major advantage as opposed to purchasing the booth. You do not have to come up with the entire upfront exhibit booth cost. Depending on your lease you will however have to make monthly payment. The tax advantage of this program is great. You are able to write off some or if not all of the cost of the trade show booth. Please speak with your certified tax consultant about this before making this decision. Monthly payments must be made with interest. The booth is your responsibility, all storage and refurbishments will have to be paid by you the exhibitor. Depending on how long your payment terms are you may be ready for a new look with before your payments are up.

There are many choices in cutting your exhibit cost. Clearly one can be renting you next trade show displays. You can now are able to make a clear choice whether to rent, purchase or lease.

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