Well, basically, setting up a blog means that you are creating a little space of your own on the Internet where you can make posts about anything that interests you. And choosing the right blog software for your new blog requires that you ask yourself some questions and make a list of all of the features and tools you need as well as your budget.
You can either have blog that you can host at your own website, like Wordpress Wordpress is an easy to set up php script that is free for download. Alternatively, you could use any of the free blog services like: Blogger to set up a blog that will be hosted on their server. And if your site is theme based, your blog page or the many pages you have on your blog can boost your PR (page rank), so by starting to blog it will benefit you in the way of more FREE traffic.
A blog helps you to reach people you can reach in no other way because your frequent updates mean that you'll automatically get niche visitors - those people who have no clue about you or the product that you're selling, but who happened to type in a search engine query that mentioned words you used in a single post. And a blog with several posts (pages) on the same subject with the same key words but unique content will give you search engine traffic that you can learn to funnel to your own website or direct sales company website. So to those with even the most obscure interests or hobbies, a blog search powered by a top search engine gives ready access to fresh information on any subject that someone can blog about.
You can readily identify an audience (existing or potential) that actually wants more news and insight on the topics you'll blog about. If however, your target audience belongs to one or more of these segments, a blog might be just the thing to boost your business.
With adsense, the truth of the matter is that the blog is a very easy way to make money with Adsense. And the reason being, blogs turn to rank higher on search engines then general websites.
Since Google allows you to add 3 Google Adsense blocks only to one page, no more than that, so I recommend one at the Top, one in the Right or Left sidebar depending on the template you choose and one at the Bottom of your blog. And since with a Adsense blog it is so easy to make quick money because of several reasons ranging from the fact that one does not need to accomplish a sale to earn.
Blogging may seem and look difficult to start, but once you are inside the blogging platform then every thing becomes on going. Just like any business you will find difficulties but thing shoot up with time.
But when posting on your blog, don't post about anything and everything in your field just because you have to. Your reader will read your post looking for what's in it for them. Often, each post will have a form for readers to add their own comments and to give their opinion or reaction to the post's content. Which makes you having to think of good posts to post on your blog.
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