Picking out a portable trade show booth for your company can be a difficult and challenging endeavor. Follow these simple hints and suggestions to make your booth selection process go more smoothly.
When your company participates in a trade show, your trade show booth says more about your corporate image than you might imagine. How you're represented makes an impact on important people in your industry - the people who make the decisions. It's important to make the best impression you can but how? You need a professionally designed trade show booth that grabs attention - in a positive way.
But with so many options to choose from, how do you choose which booth is right for you? There are so many sizes, so many details to consider counters, workstations, display areas, banners, wings how do you decide? Consider these three details: size, style and price.
Portable trade show booths can range in size anywhere from 10x10 feet to 30x100 feet you can even get a 50x50-foot display if that's what your corporate needs dictate. It's important to remember that the booth you choose will ultimately depend on the needs of your company, its style and budgetary limitations.
The style of your portable trade show booth depends largely on the image you wish to present. Are you looking for a simple backdrop with a few countertops for table-top displays? Or are you in the market for something really elaborate maybe a booth with shelving and partitions and small meeting and display rooms? Overhead banners? Large signage? The style options are practically endless!
Whatever style you decide upon, it's crucial that your trade show booth be approachable. You don't want to spend thousands of dollars on something that's so intimidating it'll keep people away in droves. Be sure the style of your booth reflects well your company culture, products and goals.
Portable trade show booths come in an enormous range of styles, sizes - which means they also come in a wide range of prices. You can get a perfectly serviceable trade show booth for well under $500.
On the other hand, you can go all out and spend hundreds of thousands of dollars on a custom-built bi-level trade show booth with dozens of options and features. Of course, unless you happen to be in charge of marketing for Microsoft or Ford, that might not be an option you can consider.
Nicely positioned in the mid range are well-appointed booths that can adequately reflect your company's corporate image and style, while not permanently entrenching your marketing department's budget in the red.
Regardless of the size and style of booth you design or select, be sure it appropriately represents your business and your industry. If you choose well, you will have a portable trade show booth you can proudly depend on for many years to come.
When shopping for your trade show booth, be sure to check out the idea gallery at Expo Marketing (www.expomarketing.com) for inspiration and suggestions. The design pros at Expo Marketing can work with you to design the booth that's just right for you.
About the Author:
ExpoMarketing.com specializes in Trade Show Booths for Expositions. For more information visit their site for Portable Trade Show Displays.
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