As you work on your Internet marketing business, you eventually have to make the decision to QUIT BUYING EVERY NEXT BEST THING. You will always be trying to find ways to improve your bottom line, but buying everything that promises to do it for you does not work. This will empty your wallet, but it won't solve your problem of not making money on the Internet.
There are two big reasons why 96% of new Internet businesses don't make a dime. The first reason is that the people don't actually work at building the business. If you want to, you can easily be convinced that you can start a business for less than $10, go to bed, and wake up making $10k a month. After all, Billy Bob did it, didn't he? If you start searching for biz opps, the promises of fast, easy, riches compete for your computer screen. I have no real solution for those who think it really works this way. Eventually time and money will teach you that it doesn't. Until you learn that lesson, you will certainly fail.
The second reason why Internet businesses fail, is that people get onto the slippery slope of trying to find the magic bullet, the single thing that will instantly make everything work and start the money rolling in. This action, however, takes your efforts off building your business, and puts them toward something which produces no money. In an experiment to see where this could go, I played a hypothetical game called "TheGreatOpportunity." Determined to make it work, I "joined." This opportunity promised "22 streams of income," with zero cost start up. Sounds good, right?
Wait a minute. The 22 streams of income are affiliate programs of one kind or another. You make money with each of them by referring others into the company. Each one was actually a business of its own, requiring its own kinds of efforts. However, in order to make any money with any of them, I would have to pay something. Not a single one offered to pay me if I personally didn't bring in some cash. I could have spent around $350 to $400 just getting myself signed up to make some money. So much for free.
I then went to another opportunity. There all I had to do was sign up, and I got my own free replicated website ("just like this one!"). All I would need to do is get a few thousand people to visit it. No problem. Just get people to visit my site. How do I do that?
So, that left me where so many new Internet marketers find themselves. Finding visitors isn't as easy as it sounds, and free doesn't mean free. So I started thinking that maybe I just need some tools-- autoresponders, ebooks, software, anything. Something that would get some visitors. It seems thousands of people have "The Shocking Truth About Something," or "The Secret They Don't Want You To Know." In less than a half hour, I read seven sales pages, each promising to solve my problem for the Incredible Price That Won't Last Long. I could have spent $790 to have all my problems solved and been on my way. I had already purchased one of the products a year or so ago, and I went to it to refresh myself with it. I had paid $176, and inside there were "recommendations" for at least four other programs I should get to make it all work as it was designed to work.
Sound familiar? You start your new business with great resolve, but when the money doesn't roll in as fast as you had hoped, you start spending your money on another tool. This, then, has an affiliate program which you can promote, and it turns out to be another business in itself. Soon, you are spending all of your time in activities that don't produce revenue. Spend as much time working your business as you spend looking for ways to build it, and you will be much farther ahead. Dance with the one that brung you. Once you start a business, stick to it. Don't get distracted. Spend your time and money trying to build that one business. Working on a single product or a single business will always produce more results than "The Next Great Thing.
About the Author:
Jack Beddall is an experienced Internet entrepreneur who finds resources for the e-entrepreneur. You can visit two of his sites at href="Unselfish Wealth Successville News and
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