Your Trade show booth should have the best design as possible. Many exhibitors due to lack of knowledge make bad choices. No two designs should be the same; therefore, no two companies should look the same.
There are many companies out there that just pull generic designs from their portfolio and expect it to work for their clients. Some actually do work to some degree. If you have a choice of choosing a design that is specific to your firm and have a choice of picking one out of a catalogue, what would you do? I would hope that the specific or custom design would be your choice. Why?
Many exhibitors tend to want a more customized looking trade show booth, why? Simply put to stand out from the rest of the show floor exhibitors and other competition
At one particular show a client wanted to stand out from the rest of inline booth at a particular trade show. We came together with a booth design that was unique. On the back wall of the booth we provide a giant giraffe cut out, which seem to hang over the back wall. The overall theme of the booth was "head and shoulders above the competition". The show hall was full with conversation about this giraffe. The show was a success, many leads were generated and the sales follow up was also very successful.
My advice is for exhibitors to stay away from the traditional "cookie cutter" designs. Your company image should be unique as should your booth design. Pulling other booth designs and just putting your company name on it do not work. Great design helps your booth stand out from the competition. For a great non obligatory trade show booth design contact http://eldsusa.com
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