Creating a newsletter has many, many advantages. You'll be able to follow-up on current customers but also get potential customers interested and kick them off the fence.
Let's rephrase it a bit: Your subscribers list will help you promote anything and make you money. But make sure you don't promote crap. Build trust.
About the content
Lets be clear on something: You want them to be customers. And you want a lot of them. This is simple but that's exactly the way it is.
You shouldn't write boring stuff. You should write entertaining but informative. And no informative does not mean boring at all. And it doesn't mean you should use hype, either. Just add a sprinkle of your own personality to it.
Do you have products to offer? Tell them about it. Tell them about updates, discounts and even new ones you added to the store. Just keep them interested.
But my ezine, newsletter or whatever I want to put out what about it?
Exactly! Just keep it simple and make sure you never spam people.
Another thing to avoid is HTML. People don't generally like it except when it's on a webpage.
Also be consistent in sending your newsletter. If you decided to do it every single week do it every single week. In this way they know when to expect your newsletter and it will give a boost to your response and read rate.
Also, at all times, give your subscribers a link at the bottom of your emails. Give them the option to opt-out if they do not like the content on your newsletter.
This will save you a lot of spam complaints.
How can I attract readers?
You definitely want people to read your messages right? But what is the correct way to go at it? After all, there are a million and one ways to do it.
The easiest way, by far, is probably ezine advertising. It works like this:
You simply spend some money, and you can either get a solo, classified, top or bottom sponsor ad. I would try to go for a solo ad as much as possible.
Do contact the owner of that list and ask them questions. Make sure you get a response so you don't waste money.
This male or female spent a lot of time building that readership. And making them responsive (your hope). And they'll simply give you an opportunity to tap into that list. Really I wouldn't even think twice about an opportunity like that.
I would advise, however, to be independent and send them to your own list. This will make you the most money in the longer run and there are enough solid solutions out there to make it happen.
Stay on the internet to have an idea how much each list is generating. In this way you'll know exactly which ezines you should continue to focus on (read: put money into) and which you can leave alone.
About the Author:
building a double opt in list is something Jarod Hunter likes to do. Don't hesitate to learn his free easy ways to make money online by checking out his website.
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