Email marketing is one of the very important and less costly ways of promoting a website. It is one of the ways which has proven to be a very effective method of promoting a website. Although email marketing is a great option for promoting a website, email marketing campaigns are totally dependent on the list building factor. If the list of email addresses is not built carefully, the email marketing efforts will just go down the drain, without producing any positive results.
If the list of email addresses you are using is not very long than the email campaigns you are trying to carry out may not be very effective. If you want good results from your email marketing campaigns, you need longer list. If your list is not growing in size automatically with the passage of time, it means that you are missing some very important steps in collecting data to build this list. Your list can grow in size very quickly if you ask the visitors of your website to fill out small, easy forms if they are interested in your products and if they want promotional information from your side or not. This opt in kind of email list is always the most effective one. You can do some surveys or get some help by placing your membership forms on related websites.
So let's focus on the 90%. The rule suggests that 50% is attributed to the "List". For an email campaign, it's the email address list that you use. The promotional quality of the list is what's important. In the case of lists, quality is determined by the relevance of the members of the list to the promotion being made. Are they in the target marketplace? Are they decision makers? Is there evidence that they respond to this type of promotion? And lastly, how dated is the evidence? These are all questions important in selecting a list (or building one!)
Opt in email list marketing begins by purchasing an autoresponder service. I particularly like aweber, in fact, that is the only one I can recommend. You have to have a professional autoresponder service if you are going to do this in a professional fashion and not be banned by the various email services.
Put an offer to a high value item on your squeeze page that you can give away for free. Once someone has added themselves to your opt in email marketing list, begin to build a relationship with them by sending useful content, free gifts, and sales offers to them.
About the Author:
Learn about internet marketing email and get a free report on Email Marketing Secrets by visiting http://email-marketing-guru.info, a popular website that provides free email marketing tips and advice.
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