A well-crafted sales letter is like having your very own virtual sales machine whose there in the trenches 24-hours a day, seven days a week and 365-days a year representing you, your business or your product or service. However, if you are someone who owns a business and wants to sell a digital or physical product online or offline, you must first master the art of writing a sales letter that is persuasive, compelling, thought-provoking and high-converting. Your sales letter must also be written to target a specific audience of people who you think might be interested in your product or service.
What are the main reasons why marketers have a hard time writing a sales letter for their product or service? In short, most people who are inexperienced with writing in general, hate to write and marketers are no exception to the rule. A more detailed explanation is that because there is a wealth of information online on the subject of how to write a sales letter, most marketers soon become overwhelmed with information and give up. Not to mention the fact that most of this information was written under the assumption that the marketer (you) already knows whow to write a sales letter.
As for the savvy marketer who is a bit more resilient than most, he aggressively seeks out other alternative solutions such as sales letter software and templates to assist him with writing sales letters. But after working with these tools for a while, he quickly discovers that he is no better off than he was before when he started. Why? Because yet again, the vendor who provided the written materials and resources also programmed the sales letter software based on the assumption that the marketer (you) already knows how to write a sales letter.
So how do they do it? How can other marketers put together compelling, persuasive and thought-provoking sales letters that sell their products and services like crazy but without using sales letter software and templates? It's simple, these marketers are either experienced copywriters themselves who write their own sales letters or they have adequate resources to hire the job out. But before you consider hiring a pro copywriter to construct a sales letter for your product or service, consider this. Most copywriters will charge you between $5,000 up to a whopping $20,000 per sales letter! If you decide to go this route, you better be sure that your product or service is in great demand so that you can absorb this expense.
If you know without a shadow of a doubt that your product or service is in demand, are certain that you can afford to invest the money and are capable of absorbing the expense as a result of your sales, then go ahead and hire a copywriter. If not, then you can keep your money in your wallet and construct a profitable sales letter free-of-charge by leeching off the success of other marketer's sales letters in your niche. Am I insinuating that you just copy someone else's sales letter and claim it as your own? Not at all. That's considered plagiarism and can get you into a whole lot of trouble. Instead, the easiest way to master the art of writing a sales letter is to conduct a search on your favorite search engine for products or services exactly like or similar to yours.
For example, launch your browser and visit Google (www.google.com). Key in the phrase "allintitle:cars that run on water" (minus the quotes) into the search field, click the search button and wait for your results to appear. Examine your results to see if anything grabs your attention. If so, click on that result and if its a sales letter that meets all of the criteria described earlier, copy the text of the sales letter into your favorite word processor or text editor. Thoroughly re-write the content of the sales letter and make sure that it is relevant to your product or service. Save your revised sales letter and shut down your computer for the day. Re-visit it the next day with fresh eyes to polish up your sales letter.
Another great way to learn how to write a sales letter is to join the mailing list(s) of a guru in your chosen niche. Then just wait for the guru to start sending you sales pitch emails promoting products and services similar to yours. See which email subject lines catch your eye and then read through the email. Does the email make you want to buy the product or service? If so (and if there is a direct link inside the email), click the link inside the email to check out the sales copy but don't buy the product if you can help it! ;-) Again, follow the steps as outlined in the previous paragraph to complete your sales letter. Do this for an entire month and before you know it, you'll have all the experience you'll ever need to write profitable and persuasive sales letters.
Sacrificing time to learn how to write a sales letter to sell your product or service can prove to be quite lucrative and the most valuable skill you will ever learn. Why? Because without this skill, your product or service will not sell. No sales means no money in your wallet! As you have learned earlier, if your sales letter is written persuasively, is compelling, thought-provoking, high-converting and consists of the six essential elements, then you can expect to generate a growing customer base for many years to come. If not, then you may as well resign to the fact that your business will not be successful or survive for long. In our next article, we'll dissect a sales letter into its six essential parts and show you exactly what makes up a successful sales letter that will sell your software, info product or service like crazy!
But is there an easier way? Is it possible for you to write a sales letter without having to use the above techniques or remember everything that goes into writing a profitable sales letter? Yes, there is a much easier way and it requires very little knowledge or effort on your part. This tool includes everything you need to start writing a sales letter for whatever product or service you want to sell. It includes a built-in pre-written sales letter template and a headlines swipe file database that contains well over 900+ winning headlines for you to choose from all in one compact tool.
About the Author:
Producing Sales Letters shouldn't have to be a week long brain draining event, Sales Letter Software makes writing a sales pulling page simple.
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