Business Writing - Is this the most valuable lesson of all?

By Mike at Business Writing Courses

In just a few seconds I will mention a word that is vital in business writing. Few realise just how important this word is.

Persuasion is the purpose of most business writing.

All letters to employers suppliers and customers are normally aimed at persuading the reader to act.

If you want them to do what you say, then you have to grab their attention over all of the other mail

So you need a headline that makes them want to read your message! - and for that curiosity is helpful

So now to a very powerful word ? the word is THIS or THESE.

ne of the most famous advert headlines which sold a fortune in writing courses was ? Do you make these mistakes in English?

Do you see how the word THESE draws you in to the copy? - it makes you curious to know which mistakes!

Try using that idea in the headline of the next letter you write

Do you make these mistakes in copywriting?

Are you using this little known method for growing leeks?

This is the true secret of copywriting

In your next letter use THESE in the headline

MThis is why Business writing courses are so valuable - it saves so much trial and error to know what really works

About the Author:

Before you write another letter go take a look at Mikes writing secrets on business writing at Business Writing Courses and download free reports on Business Writing