Article marketing has become one of the most talked about strategies for Internet marketing lately. As one of the chief components in the bum marketing, and its newfound popularity is due to two significant characteristics: it's free, and it works.
Two significant advantages for Internet marketers are exposure and backlinks. Article marketing provides exposure, and generates valuable inbound links or IBL's.
Article marketing is a numbers game, just like the other bum marketing techniques. Consistent and ongoing efforts are required for it to be effective. Submitting an occasional article may not have much impact, but ten articles in ten days provides an overall benefit greater than the sum of its parts.
To get the most out of your article submission strategy, it's important to focus on one indivudual keyword or phrase for each individual article. It's also very important to optimize each article, in much the same way you would optimize a website. Once an article is submitted, it becomes a one-page mini site.
You optimize an article for the search engines the same way you would for a web page. Put your keyword or phrase in the article title, as the beginning of the first paragraph, the beginning of the last paragraph, and for the anchor text in your link or resource box.
By following a few simple steps, you will gain maximum return for your effort. As part of a multipronged approach, article marketing becomes an extremely effective and inexpensive technique in your arsenal.
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