Use Earthenware Promotional Mugs to Appraise Your Brand's Market

By Matthew Calvin

Nowadays, promotional mugs are considered to be one of the most efficient corporate gifts, which offer an assured return to your investment, primarily because of their exterior appeal and useful nature. Available in numerous shapes, sizes and materials, these versatile drink wares have been adopted by most organizations to popularize their products among the masses and appraise their brand value. With almost every business resorting to this sure shot marketing strategy, there has been a sudden flooding of newer mug varieties. Ranging from the very basic designs to some of the most exotic and stylized products, the promotional mugs are available to satisfy every company's needs as well as their budget.

Earthenware, the most commonly used ceramic material, is used extensively in the production of these promotional mugs. After giving them a desired shape with hand or a tool, the ceramic based object is baked in a kiln. This is followed by the application of a layer of glaze to cover its pores and hence making it suitable to hold liquids. The glaze comprises of different chemicals depending on the desired color and property. The most commonly added chemical is cobalt oxide for a blue touch. The beauty of a ceramic ware lies in its finished appearance which gives a shimmering effect due to the protective glaze.

The durability and mold ability are two of many reasons why earthenware promotional mugs are a favorite. Handmade designs of mugs cannot be beat, even by today's technology.

While the most preferred method of decorating these baked basic mugs is printing, which is very common, hand painting still attracts more people as it gives a more natural feel to it. Almost all major printing methods like screen-printing, transfer printing and dye sublimation are applicable to the ceramic mugs. To add a little classy effect to it, you may get them embossed or get some laser etching done on them. The frosted effect is also gaining a lot of popularity these days.

With all of these special effects added with the use of metallic coatings, aid in achieving the most beautiful mugs. With mugs like these, you are sure to raise the market value of your brand.

About the Author:

There are numerous things to take into account when making the important choice of which corporate gifts to buy. Ideabynet can help you in making the most appropriate choice on what types of promotional items are most appropriate for your organization.