Friday, September 26, 2008

Events: Keys on Planning and Marketing Your Event

By Zindy Maseko

When planning your event first change your crowd of people. If you are so use to going to work and then home, and then work again, you need to break the habit. Call up some friends and go out and do something fun. As your friends for ideas; remember, two heads are better than one. You need to reach out for other's opinions. You know, bad ideas aren't always so bad. In fact, most terrible ideas turn out to be the best. Be open-minded when it comes to their suggestions.

One way to generate ideas that are fun is to become active. Go for a walk or clean a room in the house. When you get your blood flowing and the heart pumping, the brain begins to generate tons of ideas. When you do this you are able to also look at things in a different light.

You should try and watch TV to ease your mind and generate more ideas. If the TV doesn't give you anything, cruise the World Wide Web. Look online for things to incorporate into the party or use some of the online tips to give you some inspiration. You will find a lot of things online that will help you with your creative flow. In fact, the Internet can help you develop ideas into action. You just have to know how to search the net.

Success factors when marketing your event

The first factor of marketing an event successfully is to get the word out. You will want to think about hanging flyers, using mass media, or by the word of mouth. You can use all of the different ways or just a few. Most of the time, you will use the word of mouth, along with some flyers (not many) and using the radio airwaves. You can get most of the publicity for free if it is a non-profit organization event.

Another factor to keep in mind is getting the right people involved. If you can get a local celebrity to help back the benefit or show up at the event, then you are more than likely to get a good turn out. You can get a local athlete from a major league team, a politician, a local news anchor, or anyone who has a huge influence on the community.

The way that you market your event will determine how many people show up for the event and how much you benefit from throwing the party.

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