Choosing a business name can be a challenge for anyone to figure out because not only do you want to get something that represents your company, but it also has to be unique enough to separate yourself from your competitors. There are some important things to consider when making these changes so you are going to be happy with your business short term and long term.
Realize that often a business name that might sound good now, might end up putting you into a corner in a decade down the road. The reason I say this is because often business owners evolve with their business direction and many things can change in order to make a more effective business. This could potentially be your products, services, business ideals, systems you have in place, outsourcing, and many other aspects of business that you wouldn't anticipate.
With this as a strong possibility you need to consider that the name you decide on should be arbitrary enough that it can mean a lot of positive ideas, but at the same time doesn't trap you in. I suggest that you do this by looking at other successful companies like Amazon, eBay, or Google that have created names not centered around a product, but have established a solid brand to follow.
In order to help build this brand you are going to have to make a story that sticks with your clients to help them associate whatever message you want to get across to the consumer in order for him to realize that you fulfill his needs. It will then be something where subconsciously they associate you with fulfilling their desires that only your product can give.
What makes stories so special is that it will give a human feel to your business and not just a cold building with machines. People want to know who you are and what makes you tick like a friend instead of what your mission statement is.
This has been something that has happened time and time again and we see this with different marketing and advertising campaigns on television or radio. Stories have actually impacted us since we first began millions of years ago with parables, proverbs, and ethnic stories.
Once you have figured out the name you have to get it taken care of with protecting your name. Once you have established an LLC you should go get it trademarked. I suggest that you get a lawyer to help you do this or else you can take a long time trying to figure out the process of what brands work and don't.
So find a good name that fits your company with a solid story and pass it on to a trademark lawyer to see if this is something worth pursuing. It can make a huge difference for your bottom line.
Realize that often a business name that might sound good now, might end up putting you into a corner in a decade down the road. The reason I say this is because often business owners evolve with their business direction and many things can change in order to make a more effective business. This could potentially be your products, services, business ideals, systems you have in place, outsourcing, and many other aspects of business that you wouldn't anticipate.
With this as a strong possibility you need to consider that the name you decide on should be arbitrary enough that it can mean a lot of positive ideas, but at the same time doesn't trap you in. I suggest that you do this by looking at other successful companies like Amazon, eBay, or Google that have created names not centered around a product, but have established a solid brand to follow.
In order to help build this brand you are going to have to make a story that sticks with your clients to help them associate whatever message you want to get across to the consumer in order for him to realize that you fulfill his needs. It will then be something where subconsciously they associate you with fulfilling their desires that only your product can give.
What makes stories so special is that it will give a human feel to your business and not just a cold building with machines. People want to know who you are and what makes you tick like a friend instead of what your mission statement is.
This has been something that has happened time and time again and we see this with different marketing and advertising campaigns on television or radio. Stories have actually impacted us since we first began millions of years ago with parables, proverbs, and ethnic stories.
Once you have figured out the name you have to get it taken care of with protecting your name. Once you have established an LLC you should go get it trademarked. I suggest that you get a lawyer to help you do this or else you can take a long time trying to figure out the process of what brands work and don't.
So find a good name that fits your company with a solid story and pass it on to a trademark lawyer to see if this is something worth pursuing. It can make a huge difference for your bottom line.
About the Author:
Myles Krueger is a solid source who supports entrepreneurs, students, and readers find a business opportunity from home that will make money. He also is excellent at establishing methods for a home business opportunity online that you can follow.
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