For a stay at home mom with two small boys, which stores I can shop are at times determined by a range of factors. Factors such as accessability, parking, helpfulness of employees, width of store aisles and of course the size and maneuverability of the shopping carts.
In a majority of American households, the women do the necessary shopping for the house. Whether this is fair or not is irrelevantit is a fact. Frequently, women are required to bring their children along to do the necessary shopping. Things which I mentioned above play a larger role to consumers than one might thing. For example, I have an appointment at a nearby beauty supply store later this morning, and I am already dreading it. The aisles are narrow and cramped, and there are not shopping carts available. The amount of time I spend inside the store is going to be minimal, at best.
I feel this is the case for most women in my position. When faced with challenges such as aisle size and or maneuverability, most will completely avoid that store or limit the time spent inside by only getting the few items they need. Hence avoiding the \"impluse buys\" that they may otherwise purchase. This means less money spent along with the avoidance of a public meltdown by either mom or the children.
Shopping carts play a big part for me in choosing where to shop. The size and maneuverability determine how in which car seats or infant carriers will be managed during the shopping experience. A cart not accomodating the car seat properly may result in simply balancing it in place versus actually securing it to the cart. This can be quite dangerous while steering and making your way around the store.
Every business should provide carts to fit the type of store and the products for which they sell. The carts should be light and sturdy, avoiding large heavy and bulky ones. Their size should be limited to the size of the aisles yet be large enough to accomodate the items sold. Not having the proper size cart for the size of the store and aisles makes shopping difficult and frustrating.
On several occassions, I have simply left a store due to frustration created by shopping carts being the wrong size for the shop I was in, or the wheels not working correctly or even aisles to cluttered for me the navigate through them to get to the items which I am most interested. I seem to avoid these stores in the future due to these bad experiences.
Having a shopping cart large enough for a small business can sometimes be an issue. There is a fine line between convenience of the shopper, and making the cart too large to be able to smoothly transition to different areas of the store. I personally need a cart which is large enough to also allow a five-year-old to sit in the basket with whatever items I am purchasing. This makes it tricky for a small business. A lot of times small businesses are limited on space, and don't have the option of wide aisles for their inventory. There has to be a good balance of both to make it convenient for a person to shop.
To put so much emphasis on the shopping cart may seem silly, but it's necessary. There is one particular store which I have had to avoid until my child was big enough to sit up on his own. The stores carts would not accomodate my infant carrier. For my small business, I would make sure to provide a shopping cart that was light weight, probably plastic, sturdy, free turning wheels, wide enough for an infant carrier to be secure and possibly allow for a second child inside. It would be the appropraite size based on the overall size of the store, the products sold at the store and the width of the aisles. This would ensure its ability to maneuver throughout the store and would allow for customers to linger and spend more time, hence spend more money.
In a majority of American households, the women do the necessary shopping for the house. Whether this is fair or not is irrelevantit is a fact. Frequently, women are required to bring their children along to do the necessary shopping. Things which I mentioned above play a larger role to consumers than one might thing. For example, I have an appointment at a nearby beauty supply store later this morning, and I am already dreading it. The aisles are narrow and cramped, and there are not shopping carts available. The amount of time I spend inside the store is going to be minimal, at best.
I feel this is the case for most women in my position. When faced with challenges such as aisle size and or maneuverability, most will completely avoid that store or limit the time spent inside by only getting the few items they need. Hence avoiding the \"impluse buys\" that they may otherwise purchase. This means less money spent along with the avoidance of a public meltdown by either mom or the children.
Shopping carts play a big part for me in choosing where to shop. The size and maneuverability determine how in which car seats or infant carriers will be managed during the shopping experience. A cart not accomodating the car seat properly may result in simply balancing it in place versus actually securing it to the cart. This can be quite dangerous while steering and making your way around the store.
Every business should provide carts to fit the type of store and the products for which they sell. The carts should be light and sturdy, avoiding large heavy and bulky ones. Their size should be limited to the size of the aisles yet be large enough to accomodate the items sold. Not having the proper size cart for the size of the store and aisles makes shopping difficult and frustrating.
On several occassions, I have simply left a store due to frustration created by shopping carts being the wrong size for the shop I was in, or the wheels not working correctly or even aisles to cluttered for me the navigate through them to get to the items which I am most interested. I seem to avoid these stores in the future due to these bad experiences.
Having a shopping cart large enough for a small business can sometimes be an issue. There is a fine line between convenience of the shopper, and making the cart too large to be able to smoothly transition to different areas of the store. I personally need a cart which is large enough to also allow a five-year-old to sit in the basket with whatever items I am purchasing. This makes it tricky for a small business. A lot of times small businesses are limited on space, and don't have the option of wide aisles for their inventory. There has to be a good balance of both to make it convenient for a person to shop.
To put so much emphasis on the shopping cart may seem silly, but it's necessary. There is one particular store which I have had to avoid until my child was big enough to sit up on his own. The stores carts would not accomodate my infant carrier. For my small business, I would make sure to provide a shopping cart that was light weight, probably plastic, sturdy, free turning wheels, wide enough for an infant carrier to be secure and possibly allow for a second child inside. It would be the appropraite size based on the overall size of the store, the products sold at the store and the width of the aisles. This would ensure its ability to maneuver throughout the store and would allow for customers to linger and spend more time, hence spend more money.
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