The word on the street is that eBooks aren't worth creating and that there is no money in them. I'm not on that band wagon and within this article I am going to lay out a few reason why you should be creating eBooks to act as a lead generation tool and increast your online traffic.
Why should you create an eBook?
One, you will get more visits to your website if you decide to ever give your eBook away.
Secondly, if they are coming to your website they are looking for information you might have. You are already in their mind, so if you have an eBook with the information they are looking for you're set!
I'll give you an example. I was asked to be the best man in my friend's wedding about a year ago. I was really excited but knew nothing about what I was supposed to do.
One of the things that I was doing online was scouring the Internet of things that I should be doing as a best man, because I had no clue. I was going to all kinds of websites trying to piece all this information together, when I know for a fact that had there been an eBook that basically created a step by step process of what I needed to do in order to be a best man, I would have bought it.
How do I know that? Because I have bought eBooks in a similar nature, for various other topics, outlining step by step what I needed to do.
There were two reasons why I bought these books, firstly because I was searching for the information. Secondly, the information I was looking for was nicely packaged together in a step by step procedure.
There is more than one reason to be creating an eBook. Another one is within your eBook you can advertise your products and services.
You should be thinking of your products acting like a funnel. This is what we call the marketing funnel. Your eBook would be at the top of the funnel and further down are your higher priced products.
Your eBooks are going to work as tools that will demonstrate to your costumers the value you can provide and build up trust with them so they are more willing to buy your products that are of higher price.
When people know, like and trust someone they are more likely to buy products from them, especially when they provide valuable information. An eBook is your way to show how much value you can provide.
You are creating an introductory product in which you can then introduce your other higher-priced products and services within. If people want to take the next step you have giving them the opportunity to do so.
Your eBook becomes a platform to advertise your other services and products.
One thing you do have to remember and I want to make this clear is that you don't want to make your eBook just one big sales pitch. Always make sure you are providing value in the eBook because it is your reputation that is on the line. Costumers or clients will be viewing that eBook to what value you can add to their business.
This article, for example is one method I am using. It would be wonderful if you would go and purchase my other products, attend my seminars and work closely with me. I know have to gain your trust and show you that I do provide valuable content before you go and do that.
Providing articles is one way I like to do that. Within each one I try to cram as much information as I can so that you just can't wait to read my next article or go purchase some of my products.
This philosophy should be taken within your own business and applied to your eBooks. Cram as much information into your eBooks as possible, while mixing in information about your other products and services without it sounding like one big sales pitch. People will be less likely to do more business with you if they see your eBooks as just being sale pitches, it will just turn them off.
There are many reasons why you should be creating eBook, increasing your traffic and providing you a platfrom to introduce your other products or services are just two of them.
By exploring your creativity ideas will come to you when you need them the most!
Why should you create an eBook?
One, you will get more visits to your website if you decide to ever give your eBook away.
Secondly, if they are coming to your website they are looking for information you might have. You are already in their mind, so if you have an eBook with the information they are looking for you're set!
I'll give you an example. I was asked to be the best man in my friend's wedding about a year ago. I was really excited but knew nothing about what I was supposed to do.
One of the things that I was doing online was scouring the Internet of things that I should be doing as a best man, because I had no clue. I was going to all kinds of websites trying to piece all this information together, when I know for a fact that had there been an eBook that basically created a step by step process of what I needed to do in order to be a best man, I would have bought it.
How do I know that? Because I have bought eBooks in a similar nature, for various other topics, outlining step by step what I needed to do.
There were two reasons why I bought these books, firstly because I was searching for the information. Secondly, the information I was looking for was nicely packaged together in a step by step procedure.
There is more than one reason to be creating an eBook. Another one is within your eBook you can advertise your products and services.
You should be thinking of your products acting like a funnel. This is what we call the marketing funnel. Your eBook would be at the top of the funnel and further down are your higher priced products.
Your eBooks are going to work as tools that will demonstrate to your costumers the value you can provide and build up trust with them so they are more willing to buy your products that are of higher price.
When people know, like and trust someone they are more likely to buy products from them, especially when they provide valuable information. An eBook is your way to show how much value you can provide.
You are creating an introductory product in which you can then introduce your other higher-priced products and services within. If people want to take the next step you have giving them the opportunity to do so.
Your eBook becomes a platform to advertise your other services and products.
One thing you do have to remember and I want to make this clear is that you don't want to make your eBook just one big sales pitch. Always make sure you are providing value in the eBook because it is your reputation that is on the line. Costumers or clients will be viewing that eBook to what value you can add to their business.
This article, for example is one method I am using. It would be wonderful if you would go and purchase my other products, attend my seminars and work closely with me. I know have to gain your trust and show you that I do provide valuable content before you go and do that.
Providing articles is one way I like to do that. Within each one I try to cram as much information as I can so that you just can't wait to read my next article or go purchase some of my products.
This philosophy should be taken within your own business and applied to your eBooks. Cram as much information into your eBooks as possible, while mixing in information about your other products and services without it sounding like one big sales pitch. People will be less likely to do more business with you if they see your eBooks as just being sale pitches, it will just turn them off.
There are many reasons why you should be creating eBook, increasing your traffic and providing you a platfrom to introduce your other products or services are just two of them.
By exploring your creativity ideas will come to you when you need them the most!
About the Author:
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