Sunday, September 21, 2008

5 Steps to Revving up Your Creative Juices

By Celine Horan


If a regular 9 to 5 job isn't working for you or you just can't think of any great ideas, then you might need to quickly find a way to start power storming ideas. The most efficient way to do this is to create a day by day plan and follow it. Try these 5 steps to get your mind go with creative ideas to successfully make it easier to boost with new designs.

Construct phases:

Schedule in creative time every day. Just sit down for 10 minutes, and let your mind go. Alternatively, do your "thinking" on the train, or in the shower, this is a fantastic place to think. I hear a lot of people do their best thinking in the shower.

The next best time is 10 minutes before you go to sleep, as your mind is most relaxed at that time - or at least it should be.

Carry 3x5 card around with you:

We all know about the mind blowing idea jotted on a napkin, and that's why it's not a bad idea to always have a napkin (or an index card, or a small journal) with you no matter where you go. Letting your mind wander into creative territory can also mean that you let it wander away from your long term memory, and a forgotten stroke of genius isn't going to do you any good three hours later when you need it.

Get up earlier for creative thinking time:

The mind is supposed to be the most alive when you first wake up. If you wake up a couple of minutes earlier, you'll get some extra time to let the creative juices going.

Take a moment to ponder:

In your creative times ask yourself this very important question; "What would I do if I knew I had no financial limits, and the campaign couldn't fail?" Then let your mind go crazy with ideas from there.

Clearly state your USP:

In your creative moments be sure to think about your company's USP, as it's important that this is crystal clear and concise. Creative ideas are wonderful but if your USP is not clearly stated, the benefits of your product and/or services will never shine through.

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