Targeting a specific group of people, that's all that niche marketing really is once you boil it down. Past the numbers and the demographics, all you really want is for people to buy your product, right? Nothing else is important, really. And finding your niche market, your target demographic, isn't really as hard as it might seem. Sure, at first it may be alarming, trying to figure out how to find a niche market in billions of people, but with the proper tools and knowledge it is as easy as finding a needle in a haystack with a metal detector, a magnet, and some x-ray goggles.
The first step is for you to find a niche market that you would like to, not take advantage of, but use. What do you like? What do you want them to like? The best place to funnel your choices down would be a search engine. Yahoo, Google, MSN, it doesn't really even matter these days which one you use. They're all almost completely the same, except for Ask.com, which is without a doubt the superior search engine to date. So, you're looking for a particular market group and let us say for the sake of demonstration that you are the man who invented lighters. But it is present day.
When you find a niche topic by using the secrets of keyword research on that very moment you will be able to make a lot of money online. You can do this by making use of keyword databases or you can opt for pay per click engines that will throw up a list of keywords for any of the topics you can imagine
You want to market your new invention, the lighter, to the people that want it the most. You're trying to find a niche market, people who like to smoke or cook or cauterize things, they are the ones you need. But how can you find out what exactly they like? By searching for similar items and checking on popularity ratings.
You also need to look at certain things before making a judgment about pursuing a topic and these include pay per click metrics such as price, popularity and also competition. When you look at the popularity of the topic you can be assured of getting more clicks if the topic relates to something that is popular which will also make the chances of converting into a sale better. However, such topics are mostly very competitive which is where it becomes necessary to make an analysis of the niche, because often even low popularity can result in good profitability.
That still leaves the small, handheld lighters. You still need to find a niche market for them. You research people who need to light things on fire often. You give control groups lighter samples and observe them from a safe distance. Eventually, you find a niche market in smokers.
You can also learn other secrets of keyword research and that is to visit Yahoo bid tool and learn of the topmost bids, and another secrets of keyword research is to try Google Adwords account to get an idea. All you need to do to use these secrets of keyword research is visit tools, traffic estimator and then put in your keyword and also select maximum cost per click that you can afford to pay as well as a daily budget. After this, the traffic estimator should show you the results and it may come to your attention that the most numbers of clicks are obtained by a very select number of keywords, which are the ones to make your ads revolve around.
Another useful secret of keyword research is to use keyword research software which will help make it quicker and also most convenient and products such as WordTracker as well as Adwords Analyzer are good examples. Another one is Keyword Elite and these software are important if you want to benefit from secrets of keyword research especially if you are going to be involved in article marketing, adsense, pay per click advertising, as also affiliate marketing because they will allow you analyze the pay per click campaigns of competitors.
In addition, with this kind of software you can build lists of potential keywords and also not need to spend much time manually researching. This is a secret of keyword research that is well worth getting familiarized with if you want to succeed with your online marketing campaigns. This keyword research can also be used to make a lot of money with article directories. Article directories allow authors to ad their articles to your site. Most of the time the authors have already done the keyword research for you and they are adding very valuable articles to your site for free and you can get the adsense clicks of them.
You have to understand that to find a niche market you have to research them. The most important weapon that any ad campaign can have at their disposal is their ability to discover information on their clients.
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