When choosing adsense for your website one of the things you will need to know is the right ad format. Not al formats convert the same or even work on your site. The adsense ads are best dominated by testing and learning from trial and error. Ad formats depend on the placement on your website
The Leaderboard ad format is quite popular. It is 728 X 90 in size and sits atop your webpage. As many as four ads fit nicely inside the leaderboard and the ads are arranged from left to right. This can be an attractive layout and will fit with almost any website format.
If you want to put banner type ads on your site you should pick the 468 x 60 banner with 2 ads in it. This type of banner can be used very effectively on top of content or below it. The half banner only shows 1 ad and can be used everywhere on your site. Its size is 234 x 60 pixels. However if you want to go for a more vertical layout of your ads the 120 x 240 pixels vertical banner may be the one you are looking for
For small ads, place the Button ad format on your website. This format is a 125 X 125 square and holds a single AdSense ad. This can be the perfect showcase piece for an ad, especially when formatted with a background color.
If you want several ads, you might prefer the Sky Scraper format which is 120 X 600 in size. It can hold three or four ads easily and can be placed on either side of the website content. If you want more space, choose the Wide Sky Scraper format which is 160 X 600 in size and can readily hold five Adsense ads.
The Small Rectange is 180 X 150 and holds one AdSense ad very well. The Medium Rectangle format allows three or four ads to be placed inside a 300 X 250 rectangle. The Large Rectangle, perfect for placing four ads inside, is 336 X 280. The Square measures 250 X 250 and holds up to three AdSense ads well.
If you use image-based Adsense ads, you can choose the Leader Board which you will find placed across the top of many websites. It measures 728 X 90. The Banner is a smaller ad that measure 468 X 60. The Sky Scraper and Wide Sky Scraper are also choices for use on the sides of a webpage. Or you can choose the Medium Rectangle format. All of these image ads hold a single image.
There are also various layouts for displaying Link Unit Adsense ads so that they will fit well into your website also. They can be stacked, lined up across the top or bottom and allow just as much variety as the text and image ads.
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