In marketing today, the perfect voice over can be the element that turns an advertising campaign that is simply good into a great one. Picking a voice with which your target market will identify, you can forge a human connection with your audience and enjoy the resultant boost in sales.
Those who are considering using voice actors in their marketing projects would do well to learn a few key terms and definitions that are commonly used to talk about the voice over field.
Audition Tapes: Along with their applications, potential vocal talent will send an audition tape containing a few brief examples of their work. These are useful in keeping track of your prospects and comparing their individual skills and talents.
Demo Tapes: In addition to the aforementioned audition tapes that accompany voice actors' and actresses' applications, you will want a recording of your prospect reading a sample script of your choosing. This demo tape can be recorded either in your own studio or, if possible at the applicant's own.
Recording Studio: In order to obtain a demo tape, audition tape, or other vocal performance, you'll need a studio in which to records. If your voice actor or actress has a recording studio setup in his or her, you may be able to save on renting a space for your project.
ISDN Voiceover: Professional voice over talent will record most of their work in a home studio that makes use of ISDN technology. These recordings are sharper and more fine-tuned than the average recording studio.
Commercial Voice Overs: Intended to push a service or product, commercial voice over scripts take a direct sales approach. With the right actor or actress, a commercial voice over can make your campaign much more effective and memorable.
Narrative Voice Overs: These voice overs are intended to entertain the audience by helping to tell a story, and are often included in media such as television and film. You still may require a narrative voice over, however, for your ad campaign, if it tells some type of story.
Impressions: A voice actor or actress who can impersonate a famous voice can add an extra layer of humor to your ad campaign, and advertisements including impressions never fail to capture the attention of an audience. This is an easy way to make your product or service stand out from the pack.
Performers' Unions: Unions such as the American Federation of Television and Radio Artists, and the Screen Artists Guild, in addition to advocating for the rights of their members and dealing with pay rate issues, provide voice actors and actresses valuable opportunities to grow and develop their skiills.
Actors: The voice industry is full of actors and actresses with a knack for drama, who entered the field because of its unique nature and potential profitability. The voices provided by professional talent can help give your marketing a human flavor.
Whether you're working with actors, professional artists, or just sourcing for new talent, you'll need a process to find the right match for your project. Being comfortable with the terminology of the industry can help you work with professionals and find the right fit with ease.
Those who are considering using voice actors in their marketing projects would do well to learn a few key terms and definitions that are commonly used to talk about the voice over field.
Audition Tapes: Along with their applications, potential vocal talent will send an audition tape containing a few brief examples of their work. These are useful in keeping track of your prospects and comparing their individual skills and talents.
Demo Tapes: In addition to the aforementioned audition tapes that accompany voice actors' and actresses' applications, you will want a recording of your prospect reading a sample script of your choosing. This demo tape can be recorded either in your own studio or, if possible at the applicant's own.
Recording Studio: In order to obtain a demo tape, audition tape, or other vocal performance, you'll need a studio in which to records. If your voice actor or actress has a recording studio setup in his or her, you may be able to save on renting a space for your project.
ISDN Voiceover: Professional voice over talent will record most of their work in a home studio that makes use of ISDN technology. These recordings are sharper and more fine-tuned than the average recording studio.
Commercial Voice Overs: Intended to push a service or product, commercial voice over scripts take a direct sales approach. With the right actor or actress, a commercial voice over can make your campaign much more effective and memorable.
Narrative Voice Overs: These voice overs are intended to entertain the audience by helping to tell a story, and are often included in media such as television and film. You still may require a narrative voice over, however, for your ad campaign, if it tells some type of story.
Impressions: A voice actor or actress who can impersonate a famous voice can add an extra layer of humor to your ad campaign, and advertisements including impressions never fail to capture the attention of an audience. This is an easy way to make your product or service stand out from the pack.
Performers' Unions: Unions such as the American Federation of Television and Radio Artists, and the Screen Artists Guild, in addition to advocating for the rights of their members and dealing with pay rate issues, provide voice actors and actresses valuable opportunities to grow and develop their skiills.
Actors: The voice industry is full of actors and actresses with a knack for drama, who entered the field because of its unique nature and potential profitability. The voices provided by professional talent can help give your marketing a human flavor.
Whether you're working with actors, professional artists, or just sourcing for new talent, you'll need a process to find the right match for your project. Being comfortable with the terminology of the industry can help you work with professionals and find the right fit with ease.
About the Author:
About the Author: Terry Daniel is a Professional Voice Over Actor from Minneapolis, Minnesota and Has Provided the Voice Talent for Hundreds of Companies and Agencies Since 1991.
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