As the competition intensifies in the most profitable niches people are putting on more and more pressure on vendors to prove their expertise before the do business with you.
This is the point of view taken by mutlimillionaire Chris Hubbard in an interview with Rob Toth. Rob has been interviewing the top information marketers on the Internet as part of Dan Kennedy's Info Riches course. The series of interviews is to be sold as a separate course called "Future Of Information Marketing". For a limited time it is being made available for free as an incentive to check out Dan Kennedy's new course on information marketing.
Chris first got his start on Ebay in the beginning days of the company in 1998. After doing a lot of experimentation with different products and techniques of selling online, Chris put together a course on how to sell on Ebay. This was his first information product. He liked the idea of information products so much that he ended up creating dozens of best-selling products in many different niches.
The high profit margins in information products give people a lot of room to make mistakes yet still make money. "It's the best way for anyone to get started (outside Ebay) because it's a very easy business model" said Chris. Compared to other business models, it's hard to go wrong with information marketing.
When you are trying to win against your competition, there's nothing like having a great relationship with your customers. Chris says "there's a growing demand on our time". "People are more and more vigilant against letting things into their inbox". They don't want to waste their time reading things that don't apply to them at that moment, even if they subscribed to receive the information.
The only way a person gets a chance to earn someone's business is "you really have to construct something special in order to stand out" says Chris. The process of differentiating yourself starts when a person lands on your website.
Your customer needs to know whether you are going to be worth their time right from the start. "If someone lands on my page and they leave my page without either opting in to my newsletter or purchasing a product from me, are they going to be better off than before landing on my page?"
Once you have their interest you need to "bond with that person" says Chris. "With the Internet we can connect on so many different levels very inexpensively." Chris says the Internet gives more opportunity to build relationships with people more easily than any other media.
Chris strongly believes that blogging is the best way to have an interactive relationship with people because it builds strong bonds. He says to use video extensively on your blog so people can get a sense of you as a real person. It adds so much credibility that it always outperforms his promotions where he uses text only. The interactive aspect of the blog combined with the human-touch of the video is the secret.
Chris also explained how to create a hot selling product in a few hours in the interview. "It's easy" he says, "you don't have to be the ordained expert in any field". "You just have to make sure you are solving somene's problem."
The sales process is: Give value first to gain their trust. Then allow your customers to give you feedback. This gets you more trust. Be sure to use video to give the human touch. Once you have their trust, if you can solve people's problem they will buy from you over and over again. Trust is the big secret to selling anything on the Internet.
This is the point of view taken by mutlimillionaire Chris Hubbard in an interview with Rob Toth. Rob has been interviewing the top information marketers on the Internet as part of Dan Kennedy's Info Riches course. The series of interviews is to be sold as a separate course called "Future Of Information Marketing". For a limited time it is being made available for free as an incentive to check out Dan Kennedy's new course on information marketing.
Chris first got his start on Ebay in the beginning days of the company in 1998. After doing a lot of experimentation with different products and techniques of selling online, Chris put together a course on how to sell on Ebay. This was his first information product. He liked the idea of information products so much that he ended up creating dozens of best-selling products in many different niches.
The high profit margins in information products give people a lot of room to make mistakes yet still make money. "It's the best way for anyone to get started (outside Ebay) because it's a very easy business model" said Chris. Compared to other business models, it's hard to go wrong with information marketing.
When you are trying to win against your competition, there's nothing like having a great relationship with your customers. Chris says "there's a growing demand on our time". "People are more and more vigilant against letting things into their inbox". They don't want to waste their time reading things that don't apply to them at that moment, even if they subscribed to receive the information.
The only way a person gets a chance to earn someone's business is "you really have to construct something special in order to stand out" says Chris. The process of differentiating yourself starts when a person lands on your website.
Your customer needs to know whether you are going to be worth their time right from the start. "If someone lands on my page and they leave my page without either opting in to my newsletter or purchasing a product from me, are they going to be better off than before landing on my page?"
Once you have their interest you need to "bond with that person" says Chris. "With the Internet we can connect on so many different levels very inexpensively." Chris says the Internet gives more opportunity to build relationships with people more easily than any other media.
Chris strongly believes that blogging is the best way to have an interactive relationship with people because it builds strong bonds. He says to use video extensively on your blog so people can get a sense of you as a real person. It adds so much credibility that it always outperforms his promotions where he uses text only. The interactive aspect of the blog combined with the human-touch of the video is the secret.
Chris also explained how to create a hot selling product in a few hours in the interview. "It's easy" he says, "you don't have to be the ordained expert in any field". "You just have to make sure you are solving somene's problem."
The sales process is: Give value first to gain their trust. Then allow your customers to give you feedback. This gets you more trust. Be sure to use video to give the human touch. Once you have their trust, if you can solve people's problem they will buy from you over and over again. Trust is the big secret to selling anything on the Internet.
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