Tuesday, November 25, 2008

Just What The Heck Is Article Marketing, Anyway?

By Theo McLanahan

Article marketing is a valuable method of getting traffic to your website. In case you're not familiar with it, article marketing is basically the process of writing articles and submitting them, along with links back to your website, to article reprint directories on the internet.

As you know, having fresh content on your website and blog is key when it comes to getting search engine traffic. Many website owners and bloggers visit article reprint directories on a daily basis, in search of articles to use on their sites.

When you submit an article to a directory, you are allowing other website owners and bloggers permission to add your article to their site - for free. However, they need to include an 'about the author' box at the end of the article. You get to write what you want included in that box, so include a bit of information about the product or service you offer and include links to your site.

When your article gets used on someone's website, everyone who reads the article sees your author bio and the links back to your website. A good article can wind up on hundreds of websites, where many people can read it. And how many of those people could click your link and visit your website?

These article directories are easy to find. Just do a Google search for free article directories and you'll find a bunch. Some of them are specific to certain topics, while others will accept articles on almost any subject. You can submit your article to multiple directories and you can even get software that will automate the process for you.

The topics you can choose to write about are limitless. What is the focus of your website? Be creative and think of why someone would want to visit your website and create an article about it.

For example, if you sell Tupperware you could write an article about food related topics or even about the fact that you can use those plastic containers for organizing toys, bathroom items or even screws and bolts in the garage.

If you don't like writing, it's not the end of the world. You can hire ghostwriters to write the articles for you, for anywhere from $5 to $20 for a 500 word article. Once you give the ghostwriter the topic and any keywords you want to target, they'll do all the writing for you. And some will even do the submission to the article directories so you can spend your time on other tasks.

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