When I've spoken at chiropractor seminars or homecomings, especially within the last two years, I've encountered loads of veteran doctors and recent graduates that have been victims of chiropractic coaching scams and bad practice management consulting. Usually, if it sounds too good to be true, then it probably is. I find that many DC's join these companies simply out of fear of failure. What I don't like, is the manipulation that sometimes occurs with desperate chiropractors and the "sharks" that take advantage of them.
This isn't just to warn good chiropractors, it's to warn the consulting groups as well. If you don't have something worth consulting about, get out of the business because you're taking money from innocent people. For all of you that charge too much and just are out there to support your own interests. take a hike. You know why these consulting groups aren't worth their weight in salt? They still use ancient marketing tactics that didn't even work when they were used in the 1970's, that's why. The world of marketing is constantly changing, and if you're working with a consultant that doesn't care enough for you to be up-to-the-minute in their practice, then they're just no good.
Do an intense evaluation from inside out with your chiropractic practice, finding those areas that you need help with. Even in this sagging economy, many DC's are doing very well. I typically find that the marketing and new patient acquisition aspects of most practices is what chiropractors want to substantially ramp-up. If you need new patients, you should first seek out forms of marketing and advertising that are free. Believe it or not, the best advertising is free in today's time. Don't let anyone tell you otherwise. For example, did you know you can use YouTube and create videos to bring patients into the office and dominate the competition and search engines? Did you know you could use Myspace or Facebook to connect with local people in your area and brand yourself and your office?
In times of economic uncertainty, more innovative and strategic methods like the ones mentioned above are needed to make your office recession-proof. However, there isn't a single chiropractic consultant that teaches these tactics, though. Reason being, most have not been adaptable and are still stuck in the past. A word of advice, if you encounter a chiropractic coaching firm that claims to know it all and does not have to learn more, stay away!
Keep these things in mind when you're selecting a practice management group. Are their testimonials from prior customers actually real? Sometimes they are not. Next, make sure they specialize in exactly what you need. A sort of "handy-man" consultant can't necessarily fix the very specific problems you're having. You need someone who can work for you and you alone. If you want someone who focuses on internet marketing, don't pick someone who knows nothing about it. Lastly, make sure they're up to the times. If they aren't knowledgeable in internet marketing and world communications, they can't help you one bit. Not only do they have to know about these things, they have to be able to DO them.
To get you started on some free chiropractic marketing and advertising for your office, here are a few sites that you want to be on and continuously contribute content to, YouTube.com, Myspace.com, Wordpress.com, Facebook.com, Digg.com, EzineArticles.com, Free-Press-Release.com, and Twitter.com.
There are countless others, but start with these. Web 2.0 sites are absolutely free and are the cutting-edge marketing arenas in the world today. You're going to begin to see tons of new chiropractic patients walking through your door in no time at all. There are other opportunities for income on these sites as well. If you do this today, you'll be in the elite, because nearly 95% of the chiropractic profession is in the dark about this form of marketing. Social media is the answer for chiropractors, and you can be at the forefront of it.
Let's be clear, not every chiropractic consultant is a scammer. There are still some legitimate groups out there who are proven and respected. Ask your colleagues for referrals before you pick a firm. You need someone who you can trust to help your business reach the next level, and that someone needs to understand today's market. Not the market from the 1980's.
This isn't just to warn good chiropractors, it's to warn the consulting groups as well. If you don't have something worth consulting about, get out of the business because you're taking money from innocent people. For all of you that charge too much and just are out there to support your own interests. take a hike. You know why these consulting groups aren't worth their weight in salt? They still use ancient marketing tactics that didn't even work when they were used in the 1970's, that's why. The world of marketing is constantly changing, and if you're working with a consultant that doesn't care enough for you to be up-to-the-minute in their practice, then they're just no good.
Do an intense evaluation from inside out with your chiropractic practice, finding those areas that you need help with. Even in this sagging economy, many DC's are doing very well. I typically find that the marketing and new patient acquisition aspects of most practices is what chiropractors want to substantially ramp-up. If you need new patients, you should first seek out forms of marketing and advertising that are free. Believe it or not, the best advertising is free in today's time. Don't let anyone tell you otherwise. For example, did you know you can use YouTube and create videos to bring patients into the office and dominate the competition and search engines? Did you know you could use Myspace or Facebook to connect with local people in your area and brand yourself and your office?
In times of economic uncertainty, more innovative and strategic methods like the ones mentioned above are needed to make your office recession-proof. However, there isn't a single chiropractic consultant that teaches these tactics, though. Reason being, most have not been adaptable and are still stuck in the past. A word of advice, if you encounter a chiropractic coaching firm that claims to know it all and does not have to learn more, stay away!
Keep these things in mind when you're selecting a practice management group. Are their testimonials from prior customers actually real? Sometimes they are not. Next, make sure they specialize in exactly what you need. A sort of "handy-man" consultant can't necessarily fix the very specific problems you're having. You need someone who can work for you and you alone. If you want someone who focuses on internet marketing, don't pick someone who knows nothing about it. Lastly, make sure they're up to the times. If they aren't knowledgeable in internet marketing and world communications, they can't help you one bit. Not only do they have to know about these things, they have to be able to DO them.
To get you started on some free chiropractic marketing and advertising for your office, here are a few sites that you want to be on and continuously contribute content to, YouTube.com, Myspace.com, Wordpress.com, Facebook.com, Digg.com, EzineArticles.com, Free-Press-Release.com, and Twitter.com.
There are countless others, but start with these. Web 2.0 sites are absolutely free and are the cutting-edge marketing arenas in the world today. You're going to begin to see tons of new chiropractic patients walking through your door in no time at all. There are other opportunities for income on these sites as well. If you do this today, you'll be in the elite, because nearly 95% of the chiropractic profession is in the dark about this form of marketing. Social media is the answer for chiropractors, and you can be at the forefront of it.
Let's be clear, not every chiropractic consultant is a scammer. There are still some legitimate groups out there who are proven and respected. Ask your colleagues for referrals before you pick a firm. You need someone who you can trust to help your business reach the next level, and that someone needs to understand today's market. Not the market from the 1980's.
About the Author:
Looking to get Fresh Patients with no cost chiropractic marketing using the internet? If you're tired of the same ineffective, old marketing tactics that your chiropractic coaching "guru" shoved down your throat, visit http://DCincome.com to learn the secrets.
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