If you are wondering whether or not pay per click is better than a Yellow Pages ad for getting customers aware of your company, you are going to want to understand how important pay per click is for your company. Last century, the Yellow Pages played an important role, but now pay per click has taken over and is now the best way to get your name (and contact information) out for people to see. If you don't know why the Yellow Pages are dead, you may be a bit confused. Here is why you need pay per click for your business.
When you think about your telephone book, you probably realize that it has been a while since you used it. In fact, you probably only use it to look up the number for the pizza delivery company, and the rest of the time it ends up sitting on top your refrigerator gathering dust. If you take it down and look at how old it is, it's probably quite a few years old. Now, think about your computer. If you turn it on and search for something in a search engine, you probably know that all the information you get is up-to-date. Sure, there is a lot of rubbish on the Internet, but if you're searching for something specific, you are going to find what you are looking for pretty quickly. In fact, most people can find the information that they are looking for on the Internet quicker than they can even find their Yellow Pages directory, let alone open it and find the listing.
You shouldn't get a pay per click advertisement just because it is more convenient than the Yellow Page ad. A pay per click ad is going to reach a lot of people - the only requirement is Internet access, which most people have in their homes and almost everyone has access to somewhere. Plus, it is easier to find something online than it is in a book, so a pay per click makes a lot of sense. Another advantage is that you are going to have a wider audience, instead of just the local Yellow Pages area. A pay per click campaign is going to give you access to anyone on the net.
A final reason why pay per click is now the king of advertising is that a lot of companies have been starting to use online Yellow Pages. In the past, the telephone company would send out a copy of the Yellow Pages every year, but now the Yellow Pages aren't typically given out for free in a lot of areas and if they are, they aren't given out every year anymore. By advertising in the Yellow Pages, you are going to limit yourself to the number of people who see your business information to the people who got a copy of your local Yellow Pages. By advertising with a pay per click campaign, you are going to have the whole world be able to see your business information.
The next time someone asks you why you don't have a Yellow Page ad, you can tell them that you are using your advertising budget wisely by investing in a pay per click campaign.
When you think about your telephone book, you probably realize that it has been a while since you used it. In fact, you probably only use it to look up the number for the pizza delivery company, and the rest of the time it ends up sitting on top your refrigerator gathering dust. If you take it down and look at how old it is, it's probably quite a few years old. Now, think about your computer. If you turn it on and search for something in a search engine, you probably know that all the information you get is up-to-date. Sure, there is a lot of rubbish on the Internet, but if you're searching for something specific, you are going to find what you are looking for pretty quickly. In fact, most people can find the information that they are looking for on the Internet quicker than they can even find their Yellow Pages directory, let alone open it and find the listing.
You shouldn't get a pay per click advertisement just because it is more convenient than the Yellow Page ad. A pay per click ad is going to reach a lot of people - the only requirement is Internet access, which most people have in their homes and almost everyone has access to somewhere. Plus, it is easier to find something online than it is in a book, so a pay per click makes a lot of sense. Another advantage is that you are going to have a wider audience, instead of just the local Yellow Pages area. A pay per click campaign is going to give you access to anyone on the net.
A final reason why pay per click is now the king of advertising is that a lot of companies have been starting to use online Yellow Pages. In the past, the telephone company would send out a copy of the Yellow Pages every year, but now the Yellow Pages aren't typically given out for free in a lot of areas and if they are, they aren't given out every year anymore. By advertising in the Yellow Pages, you are going to limit yourself to the number of people who see your business information to the people who got a copy of your local Yellow Pages. By advertising with a pay per click campaign, you are going to have the whole world be able to see your business information.
The next time someone asks you why you don't have a Yellow Page ad, you can tell them that you are using your advertising budget wisely by investing in a pay per click campaign.
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