Friday, November 21, 2008

Issues You Should Know About SEO

By Anson Hall

Basically you will need to take care two main issues when you are doing the SEO works for your website. You will need to build some external links to your website and this is the off page SEO work. You will also need to do the on page SEO, which is about the contents and the website itself.

The first thing you need to consider is the main theme of your site. It is very important for you to think about this. This is because your theme will affect your main keywords. On the contrary, if your site does not have a main theme. You may not really know what keywords should you target at when you are creating the contents of your site.

Of course you do not just define the theme of your site and then the contents of it are unrelated to your site. You will need to make the contents also related to the theme. As a result, you will not talk about things such as personal loans in a weight loss site. You will only talk about weight loss issues in such a site.

The next step is to take care of the meta tags in each web pages. As all experts will tell you, you wil need to make sure that the title contains your main keywords. It is also important that each page will target at different keywords.

Besides the title, you may also check the meta description and meta keywords. Of course there are views that search engines will not really consider these elements. However you may still want to do it right in order to play safe. Again, you will be including your keywords in the description and keyword tags.

The interlinking between various pages is also very important. You will need to make the hierarchy clear. Of course it is on one hand for the search engine and SEO. On the other hand your visitors will also find your site better if you can make the hierarchy clear.

When we talk about links, you will need to consider both inbound and outbound links. You will try to build inbound links by starting link building campaign. On the other hand, you will also link to other sites. Remember, you should only link to sites which are related to yours.

In fact, it is not difficult to do the on page SEO work. However, you will need to spend some time to do it. Otherwise there is no way for you to fight for the first few positions in search engines.

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