Friday, November 21, 2008

My business almost failed because I was pretending

By John Wallen

For the first few I did what just about everyone in a home business opportunity does. I pretended to be running a business. I was super organized and sat in on every training seminar. Spent a lot of time memorizing the business, and spent a lot of money.

I had all I was suppose to do completed. I was not going to fail. But the money didn't come in like it was suppose to. Every network marketer does this same thing when they start out. They spend way to much money-time in the infrastructure their going to use to make a bazillion sales.

The best equipment in the office, from phone to fax, to brochures and information mail outs. Sizzle cards, the 800 numbers and so on. They waste nothing but energy on those things without even a first sale, and that's what really matters the most.

People who think business is done in this order, "Get organized, then sell." Usually fail. People who finally realize business is really done in this order, "Sell first, then get organized." Usually win.

The problem is many people think they are twisting arms or manipulating, and can't stand being rejected. So they organize because they are scared of marketing and selling. But selling is the most rewarding part when both parties involved are satisfied, and that's what it's all about.

I discovered, and this works really great for me. I use the attraction approach. I positioned myself in my business so I can be of value. This pulls people to me so I don't have to be a pushy salesman type, because no one likes a pushy sales pitch anyway.

Bringing new prospects to you will be automatic when you apply this strategy. They will want your products and see you as valuable, and this will move them closer to your opportunity as well. There is no convincing with a sales pitch. Your customers will be selling themselves instead. They see you as a person that can help, rather than a peddler.

About the Author:

No comments: