So now you are all set up. You seem to have your campaign set up for the next 6 months with all the keyword research done and the best keywords in place. However do not relax yet, now it is time to maintain your campaign. This is a critical part of PPC advertising that many people forget about.
While it would be nice to set up your campaign and just let it run by itself, that won't work. You'll have to track each of your ads and its activity to see how efficient and productive it is. There are plenty of ways to do this.
Traffic and sales can be accessed by tools from Google Adwords itself. This will allow you to know just how much traffic and sales a particular keyword may be giving you. Remember one thing, robot traffic will not produce sales.
Why should you do this? A keyword ad that's not effective actually drains resources. If it's idle, it'll keep you from doing more effective thing. If it brings in traffic that doesn't lead to sales, you're paying for that traffic, but you get nothing out of it. Remember that you pay for every click, even if it doesn't lead to a sale.
Fortunately, there are things you can do about an ad that's not bringing in productive results. If you've put things together correctly, your ads will come up within the first five to ten pages of a search. The next thing to look at is whether or not the problem is the keyword you've chosen.
People's first choice is a popular keyword. They feel they will get lots of traffic by using these types of keywords. The problem is that most of these popular keywords are not targeted to your specific market. They are the ones that searchers use initially but will not always be the ones they should be using.
That means that people using these keywords are often not sure what they're looking for. They'll look at a lot of sites before they buy. Good keywords are general enough to be searched for by someone who's not sure what they're looking for, but specific enough to reach the audience that will buy your product or service.
Searching with your own keywords is a smart thing to do. You may be taken aback by your results. Access the top 10 websites and see if they match your website. If they are not specifically in your market you may be using the wrong keyword. This calls for some adjustments. A bad keyword just sends empty traffic and will result in decreased sales and profits.
Detailed monitoring will let you know which keywords are performing well and which ones are failing. You will know which ones should be replaced and the ones that should stay. With good selections of keywords you can end up with ads that are very profitable. When you monitor your pay per click campaigns you will set yourself up for success.
While it would be nice to set up your campaign and just let it run by itself, that won't work. You'll have to track each of your ads and its activity to see how efficient and productive it is. There are plenty of ways to do this.
Traffic and sales can be accessed by tools from Google Adwords itself. This will allow you to know just how much traffic and sales a particular keyword may be giving you. Remember one thing, robot traffic will not produce sales.
Why should you do this? A keyword ad that's not effective actually drains resources. If it's idle, it'll keep you from doing more effective thing. If it brings in traffic that doesn't lead to sales, you're paying for that traffic, but you get nothing out of it. Remember that you pay for every click, even if it doesn't lead to a sale.
Fortunately, there are things you can do about an ad that's not bringing in productive results. If you've put things together correctly, your ads will come up within the first five to ten pages of a search. The next thing to look at is whether or not the problem is the keyword you've chosen.
People's first choice is a popular keyword. They feel they will get lots of traffic by using these types of keywords. The problem is that most of these popular keywords are not targeted to your specific market. They are the ones that searchers use initially but will not always be the ones they should be using.
That means that people using these keywords are often not sure what they're looking for. They'll look at a lot of sites before they buy. Good keywords are general enough to be searched for by someone who's not sure what they're looking for, but specific enough to reach the audience that will buy your product or service.
Searching with your own keywords is a smart thing to do. You may be taken aback by your results. Access the top 10 websites and see if they match your website. If they are not specifically in your market you may be using the wrong keyword. This calls for some adjustments. A bad keyword just sends empty traffic and will result in decreased sales and profits.
Detailed monitoring will let you know which keywords are performing well and which ones are failing. You will know which ones should be replaced and the ones that should stay. With good selections of keywords you can end up with ads that are very profitable. When you monitor your pay per click campaigns you will set yourself up for success.
About the Author:
If your business requires help from an expert ppc management firm, visit ProPayPerClickManagement.com. Brian Basch is an adwords ppc management professional who will give you the attention your campaigns need. Go Now!
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