Tuesday, November 18, 2008

How Freelance Copywriters Help Clients

By Ray Edwards

The Internet has become a valuable resource for a lot of people. Besides email and research, the Internet also helps facilitate business. Electronic commerce has become a vital form of business recently, but in order to do it well Internet entrepreneurs need copywriters.

Businesses need to have a website in order to sell a product. But many websites fail to sell their products. A successful sale requires good web-content and marketing.

Most people don't know to properly advertise a product, but they are willing to pay someone for their services. As a freelance copywriter, not only can you help them, but you can also do it well and make good money while doing it. But since there are many copywriters out there, you need to do a few things to help get your name known.

First off you need a website. Having one will give you an edge over some of those copywriters that don't have one. You also need a portfolio that has examples of your best work, a sales letter explaining your credentials, and testimonies from past clients. Your portfolio will function as your resume to your clients.

As you start to work with a client, you need to understand what they want. Different products need to be sold differently. Make sure to come to terms about what is to be accomplished. Politely listen to what the client wants, but don't be afraid to offer your input, you're the expert and they are not. That is why they hired you. If you know a better way to sell a product, then don't be afraid to voice your ideas if they contradict the vision of your client. In the end, if it results in higher sales, they will be happy.

As you learn about your client's product, make sure you know how to sell it. Don't assume anything, just because you had success with a similar product doesn't mean the same strategy will work again. If your client pays you a lot of money and you fail to meet your numbers, your client will not be happy. So, in order to gain success in the business, don't hesitate to do a little research.

Let your client know the projected earnings for your marketing strategy. You don't want them living under false ideas and become disappointed because there was a difference in understanding. Some products have a more modest launch but grow to be very lucrative over time. If this is the case, make sure your client knows it.

If you built their website, make sure your client likes it before you launch it. This is there product and they need to be happy with what they purchase. Let the client play around with it and try to accommodate any complaints they have without weakening your sales strategy.

Once your work is complete, you need to show your client how to manage their site and any other services that they may be using. Making your clients happy is one of the keys to success. As you do more and more work, your name will start to grow as a copywriter, and as your name grows you can raise your prices. Great success is certainly possible as a freelance copywriter. It only depends on the work you put into your business and time you spend making sure your client is happy.

Your hard work will not only pay off, but you will enjoy seeing your creative skill bring success. Being apart of something that works is very rewarding. I hope this article helped you learn a little more about freelance copywriting. Freelance copywriting is very rewarding. As your own boss you get to determine your own work schedule and you can work from anywhere in the world as long as you have an Internet connection. If freelance copywriting interests you then don't be afraid to do a little more research to see if it is right for you.

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