Teleseminars are a great way to grow your mailing list, gain new customers, and reach out to your existing customers. You may offer a seminar for free or you can charge a fee to attendees. It is sometimes difficult to set a price on your seminar; there are a few things you can consider when making this decision, such as:
What is the reason you are offering this seminar? If the purpose of the seminar is to increase your mailing list or to generate press for a new info product, you may wish to offer the teleseminar for free. The way you will make money is to market to your new list or to make money off the sale of the info product you are promoting. If your purpose is instead to make money, you may wish to do some research as to what similar teleseminars cost, then charge according to your research.
How large is the audience you currently have? By looking at the size of your current mailing list and the traffice you have, you can use this information to help determine how much to charge. If you have an established mailing list and an existing website with traffic, you are likely to have many people already who are willing to pay good money for your information. Likewise, if your intention is to promote yourself as an expert and gain website traffic, you may wish to charge a lower fee. Once you have established a larger list, you can increase the price you charge.
Are you creating new customers or reaching out to repeat buyers? As you know, it is easier to market to your existing customer base. If your goal is to create new customers, charging a smaller fee can motivate them to try your teleseminar, even if they are not that familiar with you.
As your existing customers are already familiar with you, they will typically be more willing to pay a higher fee. You may also consider offering your existing customers a special discount off the price of the teleseminar.
For example, pretend you have a cooking website and you created an ebook about tips on cooking with kids. Consider offering an exclusive, free teleseminar for people who have already bought the ebook. Some people will take the teleseminar call, and for those who can't, offer them a recording of the call for free.
If interviewing an expert, can you charge them an "interview fee"? If you have a large mailing list and already have a lot of traffic coming to your website, other business owners will be willing to pay you for a chance to have your audience listen to them. By charging the presenter a fee, you can offer the teleseminar to your audience at a smaller price or for free.
Most importantly, be sure to listen to your market. If you set your price at $29.95, and your seminar wasn't as successful as you would have liked, next time try offering a special discount of $19.95 and see if that helps your sales.
What is the reason you are offering this seminar? If the purpose of the seminar is to increase your mailing list or to generate press for a new info product, you may wish to offer the teleseminar for free. The way you will make money is to market to your new list or to make money off the sale of the info product you are promoting. If your purpose is instead to make money, you may wish to do some research as to what similar teleseminars cost, then charge according to your research.
How large is the audience you currently have? By looking at the size of your current mailing list and the traffice you have, you can use this information to help determine how much to charge. If you have an established mailing list and an existing website with traffic, you are likely to have many people already who are willing to pay good money for your information. Likewise, if your intention is to promote yourself as an expert and gain website traffic, you may wish to charge a lower fee. Once you have established a larger list, you can increase the price you charge.
Are you creating new customers or reaching out to repeat buyers? As you know, it is easier to market to your existing customer base. If your goal is to create new customers, charging a smaller fee can motivate them to try your teleseminar, even if they are not that familiar with you.
As your existing customers are already familiar with you, they will typically be more willing to pay a higher fee. You may also consider offering your existing customers a special discount off the price of the teleseminar.
For example, pretend you have a cooking website and you created an ebook about tips on cooking with kids. Consider offering an exclusive, free teleseminar for people who have already bought the ebook. Some people will take the teleseminar call, and for those who can't, offer them a recording of the call for free.
If interviewing an expert, can you charge them an "interview fee"? If you have a large mailing list and already have a lot of traffic coming to your website, other business owners will be willing to pay you for a chance to have your audience listen to them. By charging the presenter a fee, you can offer the teleseminar to your audience at a smaller price or for free.
Most importantly, be sure to listen to your market. If you set your price at $29.95, and your seminar wasn't as successful as you would have liked, next time try offering a special discount of $19.95 and see if that helps your sales.
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