A friend of mine once said "If you can't sell your products in a shop, sell them by hand". This is exactly the principle affiliate marketing follows. Affiliate Marketing is mostly an internet based concept. When a company has a product it wants to sell, it opens up an online shop to get people to buy it. Apart from this, it also allows other people with resources to sell its product and earn a revenue.
This is a winning strategy for small companies, better than just advertising because the company never loses money. It only gets less profits than it would have if it sold the product directly. Unless the product revolutionizes the way people live their lives or do their work, this method is a safer to choice initially, rather than going all out to vouch for their products themselves.
But is an affiliate marketer like a salesman, going door to door, or more like a retailer who sits in a shop and watches people come in to set his cash registers ringing? More often than not, an Affiliate Marketer is an ordinary person who has a good running website with content related to the product they want to sell. The only requirement of an affiliate marketer is that he or she must have a website.
However, success in this field does not come easily. Merely having a website doesn't mean that people will come visit, and definitely doesn't guarantee that people will actually buy what they're selling. Having content that actually relates to what the person wants to sell on the page is the first step to success. For example if the person is selling a digital camera, she should probably explain the need to have a good digital camera, on the page where the camera is for sale. She should create, on a subconscious level, an urge in the readers to buy the product.
The next part is to get traffic. This is simple, albeit a long and sometimes slow process. The person should probably get some of his friends with websites to feature his link. Posting his site's link on directories and forums is also a good idea. All these help increase the page rank of a site. The golden rule of traffic is still to have good and plenary content.
With these two things: content and traffic in place, an affiliate marketer can definitely make good revenues from products while his own website gains popularity. That's like having one's cake and eating it too. Although I make it sound pretty easy, the job can sometimes be frustating. Patience, as always is the key
Done properly, affiliate marketing can be a boon for both the company and the affiliate. Neither of them loses anything. Once a product gains popularity, the company no longer needs to rely on affiliate marketers, as people will directly stumble into the website of the company itself, but now the company also gains advertising potential through its affiliates.
Affiliate marketing has also spread to the non-cyber world, as is clear from the success of Amway, Cossets and other brands. These companies generaly want their affiliates to pay a certain amount of money upfront, receive some training and then buy and sell their products. Although not as profitable as online affiliate marketing, these programss provide a great opportunity to housewives, retired people and the unemployed to make some cash.
This is a winning strategy for small companies, better than just advertising because the company never loses money. It only gets less profits than it would have if it sold the product directly. Unless the product revolutionizes the way people live their lives or do their work, this method is a safer to choice initially, rather than going all out to vouch for their products themselves.
But is an affiliate marketer like a salesman, going door to door, or more like a retailer who sits in a shop and watches people come in to set his cash registers ringing? More often than not, an Affiliate Marketer is an ordinary person who has a good running website with content related to the product they want to sell. The only requirement of an affiliate marketer is that he or she must have a website.
However, success in this field does not come easily. Merely having a website doesn't mean that people will come visit, and definitely doesn't guarantee that people will actually buy what they're selling. Having content that actually relates to what the person wants to sell on the page is the first step to success. For example if the person is selling a digital camera, she should probably explain the need to have a good digital camera, on the page where the camera is for sale. She should create, on a subconscious level, an urge in the readers to buy the product.
The next part is to get traffic. This is simple, albeit a long and sometimes slow process. The person should probably get some of his friends with websites to feature his link. Posting his site's link on directories and forums is also a good idea. All these help increase the page rank of a site. The golden rule of traffic is still to have good and plenary content.
With these two things: content and traffic in place, an affiliate marketer can definitely make good revenues from products while his own website gains popularity. That's like having one's cake and eating it too. Although I make it sound pretty easy, the job can sometimes be frustating. Patience, as always is the key
Done properly, affiliate marketing can be a boon for both the company and the affiliate. Neither of them loses anything. Once a product gains popularity, the company no longer needs to rely on affiliate marketers, as people will directly stumble into the website of the company itself, but now the company also gains advertising potential through its affiliates.
Affiliate marketing has also spread to the non-cyber world, as is clear from the success of Amway, Cossets and other brands. These companies generaly want their affiliates to pay a certain amount of money upfront, receive some training and then buy and sell their products. Although not as profitable as online affiliate marketing, these programss provide a great opportunity to housewives, retired people and the unemployed to make some cash.
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Before you try to make money online, make sure you check out Keith Baxter's excellent free video training on Make Money from Home and affiliate marketing.
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