Wednesday, November 5, 2008

Using Good Content To Promote Your Blog

By David McCammon

Your Own Web Real Estate

When you have generated several articles either by having them written for you or writing them yourself, you are ready to put them online so that you can start getting readers. The best place to start of course is your own website.

There are several different ways to use articles on your website to get and keep business. This article will give you information about the big benefits of using articles on your own website. Plus info on what they'll do for your traffic, and how to place them.

Content Makes The Difference

In the world of Internet marketing, content is king. Providing a number of articles that are free for your visitors to view, read, and distribute is a great way to increase visibility, improve your website rank, earn more return visitors, and convert more visitors to paying customers.

But why is content king?

Articles provide quality content for your website. You can have dozens, or even hundreds, of website pages and still not increase your search engine rank if the pages lack content.

You have probably heard about the importance of confusing things like metatags and metadescriptions. These are part of your website's coding; this is text that doesn't appear on your screen when your site is being viewed. However, these tags don't matter as much now as they used to.

Search engines crawl the web indexing every page they find, don't pay much attention to metatags. Importance is given to the website's content than everything else. Your hard work or your investment in written articles pays off. The more quality content you have catalogued on your website, the more money you will make.

Your website won't make it to Google's top ten the minute you put up your fresh new articles. Search engines take time to update the vast amount of information available on the web. But, the quicker you begin, the quicker you will see results on search engines for your website. Once the information is catalogued, you can remain high in the results.

Sometimes content is not enough. Building trust with your customers Some webmasters post a flurry of content to their websites, and then sit back and wonder why the business isn't pouring in. The reason, in a word, is trust.

To be a successful Internet marketer, you have to build trust. By providing high quality information for readers is a step in the right direction, but it is not everything. Most consumers need to be exposed to your business several times before they'll make a purchase.

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