For people looking to promote a product, service or site on the internet, one of the simplest and least expensive ways to market is through article marketing. As the name suggests, article marketing involves writing an article that promotes whatever it is that you are trying to sell or generate an interest. Unlike other marketing methods, articles require little more outside of the writing and research time.
The phrase "BUM Marketing" is synonymous for article marketing, but adds a truth to the otherwise vague technique. The term accurately describes exactly what the marketing is doing -- he or she is "bumming" marketing exposure through article writing. Since there is no physical outlay of cash to the process, it makes sense for it to have taken on such a term. But what happens once the article has been written? How can marketers cast a net wide enough to reach as broad an audience as possible?
Depending on how much time you have, you typically have two options with article marketing. The first is promoting the article yourself through blogs, free advertising, free ezines (such as this one), as well as a host of others. The second is to use an article-posting software like the one promoted at the end of this article. The benefits of using software is that the program becomes the "marketing" side of article marketing. The reason for this is that the program will submit the article to hundreds of places.
The problems with mass submissions, however, are numerous. Since most folks involved with article marketing aim to have their articles indexed by the major search engines like Google, Yahoo!, MSN, and so on, they run the risk of being ignored altogether. The reason for this is that many of the search engine algorithms match up the articles to make sure they are not the article marketing equivalent of internet SPAM.
To avoid this, most submitter programs tackle this problem by switching up paragraphs or substituting words. The best programs like the noted below will actually have the author re-write part or all of the article. Understandably, it is much easier to rewrite an article than to write three completely different articles. When you consider that a typical article will have roughly six paragraphs, these three versions result in 729 unique articles, meaning your article will have to reach the 730th version before any duplication is ever picked up by the search engines. With seven paragraphs, there will be 2,187 unique versions. However, the message itself remains the same, so reader of version 1 will walk away with the same message as a reader of version 576.
When considering article marketing programs, consider how the submitter program ensures the uniqueness of each article. As well look at the depth of the program's directory -- the larger the list, the larger the distribution. To take proper advantage of article marketing, a submitter program is exactly what you need. A typical submitter will run anywhere from $50 to $250 per month (tip: cost does not necessarily dictate the quality of the program).
The phrase "BUM Marketing" is synonymous for article marketing, but adds a truth to the otherwise vague technique. The term accurately describes exactly what the marketing is doing -- he or she is "bumming" marketing exposure through article writing. Since there is no physical outlay of cash to the process, it makes sense for it to have taken on such a term. But what happens once the article has been written? How can marketers cast a net wide enough to reach as broad an audience as possible?
Depending on how much time you have, you typically have two options with article marketing. The first is promoting the article yourself through blogs, free advertising, free ezines (such as this one), as well as a host of others. The second is to use an article-posting software like the one promoted at the end of this article. The benefits of using software is that the program becomes the "marketing" side of article marketing. The reason for this is that the program will submit the article to hundreds of places.
The problems with mass submissions, however, are numerous. Since most folks involved with article marketing aim to have their articles indexed by the major search engines like Google, Yahoo!, MSN, and so on, they run the risk of being ignored altogether. The reason for this is that many of the search engine algorithms match up the articles to make sure they are not the article marketing equivalent of internet SPAM.
To avoid this, most submitter programs tackle this problem by switching up paragraphs or substituting words. The best programs like the noted below will actually have the author re-write part or all of the article. Understandably, it is much easier to rewrite an article than to write three completely different articles. When you consider that a typical article will have roughly six paragraphs, these three versions result in 729 unique articles, meaning your article will have to reach the 730th version before any duplication is ever picked up by the search engines. With seven paragraphs, there will be 2,187 unique versions. However, the message itself remains the same, so reader of version 1 will walk away with the same message as a reader of version 576.
When considering article marketing programs, consider how the submitter program ensures the uniqueness of each article. As well look at the depth of the program's directory -- the larger the list, the larger the distribution. To take proper advantage of article marketing, a submitter program is exactly what you need. A typical submitter will run anywhere from $50 to $250 per month (tip: cost does not necessarily dictate the quality of the program).
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