Thursday, November 6, 2008

Blogs? What Is Blogging?

By Gary Harvey

The Internet plays a huge role in the lives of people on the entire planet. It is the fastest means to communicate with friends on the other side of the world and the richest source of information when you have to research for something.

The most successful way of expressing yourself time and time again to a growing Internet audience is almost certainly the blog.

What does blogging really mean? What's blogging about?

The whole concept revolves around the personal need to express feelings or thoughts, share opinions, spread news or simply have fun. A blog is actually a small individual web page more like a diary that you keep online. It receives regular updates and allows the use of links, photos, videos and extended documents.

Many people were attracted by the "blogging" phenomenon thanks to the great opportunity of making themselves heard by a specific targeted audience.

Blogs dont have to be complex web pages. They can be quite simple. It all depends on what the creator wants. A few jottings for family and friends - or a massive enterprise that seeks to influence public opinion. It's your choice.

Very often (and this is especially true of the leading blogs written by competent even professional bloggers), blogs attract more attention than traditional websites. Why? How do they do it?

Blogs generally focus on one topic of interest. They provide fresh and chatty information plus links to other related sites.

It has become common knowledge by now that blogs often receive more traffic than other web pages. Why? The answer o the blog traffic question lies with the very essence of a search engine structure: what a search engine likes most is fresh and high quality content. This is the main reason for the preeminence that blogs and the blogging phenomenon have managed to achieve ahead of normal web pages.

If blogging started as the perfect diary online, it has gained some additional dimensions. Notably, a commercial orientation. Yes, Virginia, you can make money blogging. In fact, I know of one British fellow who has bought himself a large house with the money he has made from blogging. More on that later...

Let's say you like gardening, and you've also started your own home business of growing plants. A blog on flowers, plants and their peculiarities would keep the interest of fellow gardeners and it would also function as a great promotion tool for the development of your business. If you were selling other people's gardening tools, supplies or ebooks and earning a commission on every sale, that is called affiliate marketing. And blogs are perfect vehicles for affiliate marketers to use. That is called affiliate blogging. Find a high profit topic to blog about and you can earn a lot of money - like the young chap who bought a house recently with his blogging income.

So blogging is not only a neat and easy way to share your ideas with the world, it is also a powerful method for online marketing. Because of how easy blogs are to run, Internet profits are now open to people all over the world.

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