Let's start at the beginning. Just what is a niche marketing? A niche is defined as "a small space or notch". A second definition is "a space or activity for which a person is best fitted". Both definitions apply but especially the second. Niche marketing therefore can be described as marketing within a well defined area in which the person or company is well fitted.
With Google's dominance in the world of search engines it is important to have a site appear as close to the top of a page of search results as possible. When people submit words or phrases into a search engines looking for something like a product, service, or information, it unusual for them to look beyond the first page or so of search results. For most people the only reason to search beyond the first or second page is if nothing relevant is found on them.
If you have a travel site for example and "travel" and "vacation" are your primary keywords you will find yourself lost in the competition. You may not even find your website in Google unless you search through the night. To place high on the Google listings or "dominate" those listings you've got to establish a well defined niche and have the keywords to match. Once you've established your niche you'll begin to find that online marketing really works.
Advertising a "great vacation" to anywhere isn't going to get it done. If you feature a vacation to Michigan's Upper Peninsula, Washington's San Juan Islands or a special place in the Caribbean, you're starting to work your way towards finding your niche. In reality your niche is something you know as much or more about than anyone else.
A key role is played by supply and demand. Imagine if the hula hoop were invented during a time when Google and the Internet were available. The inventor with a few press releases would have announced his product to the world. People would turn to Google and enter ahula hoopa and guess what? All results would have led back to the inventors website. The inventor would have adominated Googlea . The hula hoop did just fine without needing to be online, but the point should remain clear.
Whether you have a product or service to offer it has to be something that there is a demand for and not many suppliers of. It helps too if you know what you are talking about which you probably will if it's your own product or service. High demand, limited competition, and your own credibility can add up to a dominant position in Google search.
Creating an online marketing business that is successful is not necessarily easy, and failure is likely unless you are able to find your niche early on. A good approach to finding your marketing niche is to brainstorm. Let your mind room free over as many marketing possibilities as you can. Make a list of them, and then go through the list and analyze the supply and demand possibilities for each listed item. Once you find something with high demand that only you or a few others can supply, you are on a solid path towards creating a successful niche marketing business
Opportunities at times stare us in the face and we don't even realize it. Just give some thought to what you have to offer to the world. It's probably much, much more than you realize. Then look for the unique thing, that which other's find interesting or important and market it. Sounds simple, but it takes work. Success isn't guaranteed of course, not many things in life are, but with perseverance and maybe a little luck you can make your niche market work for you.
With Google's dominance in the world of search engines it is important to have a site appear as close to the top of a page of search results as possible. When people submit words or phrases into a search engines looking for something like a product, service, or information, it unusual for them to look beyond the first page or so of search results. For most people the only reason to search beyond the first or second page is if nothing relevant is found on them.
If you have a travel site for example and "travel" and "vacation" are your primary keywords you will find yourself lost in the competition. You may not even find your website in Google unless you search through the night. To place high on the Google listings or "dominate" those listings you've got to establish a well defined niche and have the keywords to match. Once you've established your niche you'll begin to find that online marketing really works.
Advertising a "great vacation" to anywhere isn't going to get it done. If you feature a vacation to Michigan's Upper Peninsula, Washington's San Juan Islands or a special place in the Caribbean, you're starting to work your way towards finding your niche. In reality your niche is something you know as much or more about than anyone else.
A key role is played by supply and demand. Imagine if the hula hoop were invented during a time when Google and the Internet were available. The inventor with a few press releases would have announced his product to the world. People would turn to Google and enter ahula hoopa and guess what? All results would have led back to the inventors website. The inventor would have adominated Googlea . The hula hoop did just fine without needing to be online, but the point should remain clear.
Whether you have a product or service to offer it has to be something that there is a demand for and not many suppliers of. It helps too if you know what you are talking about which you probably will if it's your own product or service. High demand, limited competition, and your own credibility can add up to a dominant position in Google search.
Creating an online marketing business that is successful is not necessarily easy, and failure is likely unless you are able to find your niche early on. A good approach to finding your marketing niche is to brainstorm. Let your mind room free over as many marketing possibilities as you can. Make a list of them, and then go through the list and analyze the supply and demand possibilities for each listed item. Once you find something with high demand that only you or a few others can supply, you are on a solid path towards creating a successful niche marketing business
Opportunities at times stare us in the face and we don't even realize it. Just give some thought to what you have to offer to the world. It's probably much, much more than you realize. Then look for the unique thing, that which other's find interesting or important and market it. Sounds simple, but it takes work. Success isn't guaranteed of course, not many things in life are, but with perseverance and maybe a little luck you can make your niche market work for you.
About the Author:
I would like to know what questions you have about article marketing. I invite you to visit Article Marketing Drives Results . Ask me your question and I'll answer by email. You will also get a link for a free audio interview on Article Secrets.
No comments:
Post a Comment