If you are a marketing consultant then your job is to go after results. Everyone know this don't they? Your job as a consultant is to provide your clients with results
Whether a financial or computer consultant - if you don't make and impact on your client by helping them to solve their problem - your consulting contract will be short lived.
Even though I said that a marketing consultant faces some different jobs. The main reason is when a company hires you they will be searching around for a great result. What is that result? To increase their cash flow.
Your job is to help them do that. Whether your weapon of choice is a long-term strategy or a short-term tactic, everything you do must be focused on the results generated.
You might want to try out using PPC, a new print or web advertisement or even dabble in direct mail. You may even go the route of trying out a referral system if that is what works for you.
Clients with a large budgets might be open minded and try out different ideas with their open budget since they are a big company with more money. But what your client is a small business they will be a bit more limited financially.
It doesn't really matter what kind of budget is set up for you from the beginning by the client. You end goal needs to be setting up and showing solid results.
The best way to do this is to ensure that every promotion you help them develop and execute is measurable. That it can be tested and improved as you gain insight into what works and what doesn't.
By doing this and showing your client the results you will build trust. As you build trust the client will usually also build the budget that they have towards your consulting services.
If you don't show good results, your jobs as marketing consultant will run out. Remember it doesn't matter what you see yourself as. If you are not selling results then you are basically just selling your character and that can only go a certain distance.
With results in hand you'll see the objections from prospective clients fade and the number of clients increasing steadily.
Whether a financial or computer consultant - if you don't make and impact on your client by helping them to solve their problem - your consulting contract will be short lived.
Even though I said that a marketing consultant faces some different jobs. The main reason is when a company hires you they will be searching around for a great result. What is that result? To increase their cash flow.
Your job is to help them do that. Whether your weapon of choice is a long-term strategy or a short-term tactic, everything you do must be focused on the results generated.
You might want to try out using PPC, a new print or web advertisement or even dabble in direct mail. You may even go the route of trying out a referral system if that is what works for you.
Clients with a large budgets might be open minded and try out different ideas with their open budget since they are a big company with more money. But what your client is a small business they will be a bit more limited financially.
It doesn't really matter what kind of budget is set up for you from the beginning by the client. You end goal needs to be setting up and showing solid results.
The best way to do this is to ensure that every promotion you help them develop and execute is measurable. That it can be tested and improved as you gain insight into what works and what doesn't.
By doing this and showing your client the results you will build trust. As you build trust the client will usually also build the budget that they have towards your consulting services.
If you don't show good results, your jobs as marketing consultant will run out. Remember it doesn't matter what you see yourself as. If you are not selling results then you are basically just selling your character and that can only go a certain distance.
With results in hand you'll see the objections from prospective clients fade and the number of clients increasing steadily.
About the Author:
About the Author: Pete writes all sorts of articles on topics like small business marketing consulting and also contributes to a blog all about marketing planning consulting and much more.
No comments:
Post a Comment